Marketing turístico y su relación con el Posicionamiento en el mercado turístico de la parroquia San Pedro de Mulalillo - provincia de Cotopaxi.

Abstract

Mulalillo is a Parish dedicated to agriculture and animal rising; it was created in 1.645, thanks to the Cacique Gaspar Zanipatin. Currently, the Parish has several natural and cultural attractions. Despite the Parish has presenting significant progress over the years, a major problem was identified, the touristic area is not exploited and this problem causes that the Parish is not positioned within the tourist market. The main cause of the mentioned problem is the lack of knowledge of touristic and cultural attractions that Mulalillo has to offer. Therefore, this research project is focused on an analysis and diagnosis of the current situation of the parish, and also an analysis of national and foreign tourists of Mulalillo; and their motivations for visiting the area. Through the research it was determined that boost the tourism sector and position the Parish within the tourism market, depends mainly on the organization and teamwork by the GAD Parish and residents, if the internal element Mulalillo is not coordinated in the benefit of tourism, it will be impossible to improve the current situation and therefore both national and foreign tourists will not feel motivated to visit the place. The proposal that was defined is Tourism Marketing Plan, in this plan it was defined strategies, objectives, resources and responsible for managing and correct exploit of touristic attractions, but the plan not only aims to enhance the knowledge of these attractions, also is important to familiarize tourists and residents with the tourism brand and slogan.