Producción de un cortometraje documental como estrategia de difusión de bandas independientes en la plataforma del colectivo La Última Escena, Ambato

Abstract

The project addresses the lack of visibility and dissemination opportunities for independent bands in Ambato, a problem that limits their growth and participation within the local cultural scene. To respond to this situation, the study aims to develop a documentary-style audiovisual production that serves as a promotional strategy for the collective La Última Escena. The methodology is based on a qualitative approach, using interviews, participant analysis, and direct observation to understand the dynamics, needs, and creative processes of the selected band. The proposal culminates in the production of a documentary featuring live sessions, integrating narrative and technical elements designed to strengthen the group's identity and digital presence. The results show improvements in the project's visibility and audience reach. Finally, the study concludes that audiovisual media is an effective tool for cultural dissemination and recommends maintaining collaborative processes while strengthening local artistic support networks