La fotografía como recurso para documentar y difundir los procesos de formación del escultismo en el Grupo Scout “Chaminade XXII de Latacunga

Abstract

The Chaminade XXI Scout Group lacks a visual communication strategy, therefore, the aim is to improve its identity and visibility both internally and externally. This research project stems from the need to optimize a model for disseminating information about training activities, values, and experiences of Scouting through photographic visual resources applied to graphic design. It was developed using a mixed methodology, employing techniques such as interviews, surveys, and field observation directed at leaders, participants, and the general public. The results demonstrated the importance of visual content on social media for generating recognition, interest, and youth participation. The proposal consisted of an institutional graphic style, a series of digital products (reels, stories, carousels, posts, a mini-manual, and a photo library) that facilitate dissemination on social media. These resources improve the Scout group's visual identity and enhance communication with prospective members.