Diseño de una colección de indumentaria para la práctica del skateboard para personas 18 a 23 años dirigida a la empresa Lienzo

Abstract

This project addresses the growing relevance of specialized apparel for skateboarding, a global phenomenon that transcends sports to define itself as a lifestyle and cultural expression. This is reflected in the demand for garments that not only meet the physical demands of resistance and functionality, but also capture the identity of the skateboarder, which is crucial for Lienzo, as it offers a strategic way to diversify its offer and expand into a market niche with considerable growth potential. For the development of the proposal, an exhaustive bibliographic research methodology was applied to theoretically base the characteristics of skate culture and clothing design, with a descriptive research approach, through interviews and focus groups with the target group, allowing an accurate diagnosis of their functional, resistance and aesthetic needs in clothing, in addition, an analysis of the external and internal environment of the company Lienzo was conducted to ensure the feasibility and relevance of the proposal. Therefore, the line of urban apparel for skateboarding begins with the design of a collection that is characterized by integrating criteria of functionality, durability and an authentic style that resonates with the skateboarder culture. In conclusion, this project contributes to Lienzo by facilitating the expansion of its product catalog into a market segment with high potential, strengthening its competitiveness and ability to adapt to new trends in the textile industry.