La Logística comercial y su impacto en el Posicionamiento del mercado de la Asociación de Productores y Comercializadores de leche del cantón Quero APROLEQ.

Abstract

The Association of Producers and Distributors of milk Quero, APROLEQ, is an association of people who represents small producers dedicated to dairy farming, collecting, cooling fluid milk market and good quality with private industry. The purpose of the proposed study is inadequate trade logistics and its impact on the market position in the association of producers and marketers of milk canton Quero "APROLEQ". The results of the surveys show that the producers do not consider this APROLEQ positioned in the province of Tungurahua, the competitors of the center of the country have joined more strongly, this has raised the alarm to raise urgent improvement actions The solution to the problem was the design of the logistics system for the company so that proper management of movement, efficient distribution and storage of milk is sought, as well as control of inventories, while the wisdom flows internal information.