Los servicios turísticos y el turismo laboral en Baños de Agua Santa

Abstract

Digital nomads currently represent a market segment that promises the development of tourist destinations, but require that tourism services are adapted to specific needs to ensure a good permanence. Thus, the present research had as a reason to analyze the adaptation of tourism services to labor tourism with emphasis on digital nomads to distinguish areas for improvement in terms of service through research in Baños de Agua Santa. For this, a methodology with a qualitative approach was used, where data were collected for the independent variable through observation sheets applied to six tourist establishments to analyze the service response to the demand and for the dependent variable through interview guides for the characterization of labor tourism and identification of the expectations and specific demands of digital nomads as practitioners of labor tourism focused on members of GADBAS and tourist servers. Thus, the results were mainly that the tourism services of accommodation and food and beverage in the canton are adapting to the needs of digital nomads, although there are areas for improvement, such as the inclusion of workspaces and wellness. Work tourism can be developed in the area thanks to the existing connectivity, infrastructure and diverse offer of services. With the aforementioned, it was concluded that Baños has potential for labor tourism, but needs to improve service, infrastructure and strengthen promotion to ensure competitive growth of this segment.