Sistema web responsive con enfoque estratégico seo para optimizar el proceso de ventas de las tiendas físicas en la zona urbana de la ciudad de Ambato.

Abstract

xxi ABSTRACT The digital transformation has compelled physical stores to face the challenge of adapting to e-commerce to avoid the risk of stagnation, loss of competitiveness, and even failure. In response to this need, this project develops a responsive web system with a strategic SEO approach, designed to optimize the sales process of physical stores in the urban area of Ambato, increasing their online visibility, attracting potential customers, and strengthening their market position. The system was built using the Laravel framework, employing templates that ensure a responsive design across various devices, thus enhancing the user experience. The MySQL database was used to manage information securely and efficiently. Additionally, SEO strategies were implemented, allowing the system to stand out in search engines, making it easily accessible to interested users and expanding its digital reach. Through the Extreme Programming (XP) methodology, the project development was managed, ensuring incremental deliveries and adjustments based on the specific needs of the beneficiaries. This methodology enabled close collaboration, ensuring that the system was aligned with the expectations and specific requirements of the users, facilitating faster and more effective adaptation to their processes. The result is a technological solution that not only automates essential processes but also provides stores with a strategic tool to prevent obsolescence and ensure their sustainability in the current digital environment.