Las Ventajas competitivas y su incidencia en el Desarrollo organizacional en la empresa Textiles Torres.

Abstract

Torres textile city of Pelileo is a textile organization dedicated to the wholesale and retail of jean fabrics for making garments such, they are in great demand and an icon of industrial production Canton. Based on a study and thorough investigation it was determined that the competitive advantages have an influence and importance for organizational development of the organization and participation that it may retain new customers to the company and maintain an active relationship with purchase current. Today it has come to the conclusion that the organization has a strategic plan for competitive advantages as well as lack of relevant and important issues that do not help the organizational development and have a favorable market competitiveness and loyalty and interaction with customers, besides not having a trained and committed to the organization that provides customer care quality as well as allowing loyalty to them. To implement an improved organizational structure, we intend to develop a strategic plan to improve competitive advantage. This plan will be developed through an investigation within Textiles Torres, which will help us create a sense of belonging and corporate identity in all internal customers of the company in the same way to establish activities to coordinate and direct the proper performance of talent Human Organizational Development focused on continuous organization.