Diseño de una colección underwear para mujeres en etapa puerperio quirúrgico para la Empresa Fajas Renova

Abstract

The company Fajas Renova designs, manufactures, and markets post-surgical and postpartum shapewear related to healthcare. It began operations in 2011 and has enjoyed a successful track record. It is currently developing innovative proposals, which is why it is important to continue innovating and expanding into new market segments. In this regard, this integrative project is part of new proposals for the postpartum line, in this case introducing proposals aimed at surgical postpartum care to expand the range of products currently available and to serve a growing population group. To this end, research techniques such as interviews with clothing designers, surveys of women who had given birth by C-section, and focus groups with obstetricians were used, which determined that women's priorities at this stage are abdominal support, a feeling of security, and the use of materials that are soft against the skin, such as polyamide, cotton, and powernet. This was supported by interviews as the main source of information for this type of garment, which should provide compression and allow women to feel comfortable. With this information, a collection of underwear for these women was proposed through user-centered design. The research led to the establishment of the corresponding requirements, the proposal of a collection with the development of outfits, and the application of colors used by the brand. Subsequently, an evaluation was carried out with the users to analyze with them the functionality of the proposals aimed at the company.