La tendencia DIY (hazlo tú mismo) aplicado al diseño de una tienda Pop-Up

Abstract

This project is structured independently "The DIY Do it yourself trend applied to the design of a pop up store" consists of 5 chapters ordered and related to the coherence of the processes and stages that the problem was carried out with in which the object of study was contextualized, managing to solve the problem through research in the theoretical framework and the application and collection of information from the methodological framework, all in order to achieve a project designed for the user, the project itself is a way to represent how we ourselves can design and make our products only having imagination, creation, will and materials that we can reuse. The exhibition spaces in the city of Ambato are not for mass consumption since some fairs are for the presentation of entrepreneurs, ventures or new products to highlight offers, in this project it is proposed to design unconventional spaces with attractive exhibits full of history and inspiration , in order to be able to reuse, recycle and reduce to contribute to the planet, achieving eco-friendly brands through interior design, branding, marketing and products, in order to achieve that the consumer becomes a loyal follower remembering the brand and recommending it .