Campaña publicitaria de difusión sobre los espacios turísticos del cantón Pelileo dirigido a personas con discapacidad auditiva

Abstract

People with hearing disabilities have suffered many problems when it comes to integrating into the hearing society. Some activities use devices such as hearing aids or cochlear implants to improve their hearing and be able to cope with daily activities in a better way, however, many cannot, do not have or do not want to access these resources. To communicate, use sign language, which is the best and largest resource used by deaf people to communicate. In many places, there is very little information accessible to them, as they do not have the necessary resources and strategies for their effective understanding. In Pelileo, there are several tourist sites that do not have resources that can help people with hearing disabilities access these places, which has caused many deaf people to miss out on the experience, services, information, promotions and others that they can offer these sites. This integrating project seeks to make information more accessible for these people, in this case, in the tourism field. The proposal is a dissemination campaign of the tourist spaces of the Pelileo aimed at deaf people carried out through digital media in order to arouse the interest of these people in traveling and the communication process is not incomplete.