El Diseño editorial como recurso de registro y fortalecimiento de la identidad cultural de la parroquia Picaihua

Abstract

The present project addresses the issue of limited awareness of cultural identity in the parish of Picaihua, stemming from the absence of editorial materials that document its cultural elements. This gap has resulted in knowledge being transmitted exclusively through oral tradition, leading to a gradual erosion of the sense of belonging among its inhabitants. The study's objectives focused on two key variables: editorial design parameters, treated as the independent variable, and elements of cultural identity, treated as the dependent variable. Data were gathered through bibliographic research, expert interviews, and direct observation, informing the development of editorial materials responsive to the findings obtained. For this research, the deductive method was applied with a qualitative approach, conducting bibliographic research and interviews with experts in graphic design, culture, and key stakeholders from Picaihua, gathering information to support the proposal. From these results, editorial products were developed taking into account editorial design parameters, while the most representative elements of Picaihua's cultural identity were identified for the cultural component. Likewise, once the results were obtained, the design of editorial products was proposed — such as foldable pieces (desplegables) that compile cultural information on the identified elements of cultural identity. Additionally, the guide was produced in digital format, for which supplementary deliverables were designed to promote the QR code for the digital guide, further complemented by value-added gifts. It is concluded that research methods are essential for gathering the information needed to develop the proposal. It is recommended that the contents continue to be updated, incorporating new topics and approaches.