El Branding y la Fidelización de clientes de la empresa Carrocerías Pérez de la ciudad de Ambato.

Abstract

The Carrocerías Perez has been devoted to the manufacture of bodies, assembly, upholstery whereby experienced phases of market introduction, currently is in the growth stage leading to that has taken strategic actions to maintain and successfully improve the product on the market. Ignorance of Branding and Customer Loyalty and Marketing model will allow more fully perceive the position of customers, gaining a better knowledge of the market, encouraging a high corporate image, achieving higher percentage of market share, taking greater lead generation which becomes a competitive advantage for the workplace of the company. The data produced by field research applied to customers of the company show that it is necessary to solve issues that relate to advertising, promotion, after sales, customer loyalty, these aspects are of great success for the sale of the brand the company. Thus, the proposal focuses on designing a model plan for the Carrocerías Branding Perez de Ambato, Tungurahua province, as an alternative solution to the problem investigated.