Cosificación de la mujer en estudiantes universitarios

Abstract

The objectification of women is a social process in which women are treated as objects, focusing on their bodies and denying their individuality and active role in society. This process denies them civil and political rights, pigeonholing them in a patriarchal and liberal system where their bodies are sexualized and used according to the interests of groups and organizations. Women's body image is closely linked to their professional and family advancements, serving as the basis for defining social roles and their value. Youth and beauty, associated with fertility, become primary desires of men, leading women to accept objectification to gain male approval, even though social standards become stricter over time. The objective of the research is to determine the existence of the objectification of women in university students at the Technical University of Ambato; This research had a quantitative approach of an exploratory, descriptive and correlational nature, we worked with a sample of 283 female students between the ages of 18 and 30, instruments were used: Interpersonal Sexual Objectification Scale (ISOS) adopted and applied by Sáez et al. (2012) is composed of 15 questions, the Self-esteem scale adapted and translated into Spanish by Atienza et al. (2000), which includes 10 items, the Objectified Body Consciusness Scale (OBCS) consists of 24 items, the General Power Feeling scale created by Anderson and Cols (2012), which consists of 8 items. The results obtained demonstrate that reification exists; At the same time, the research shows that women's self-esteem was affected, as was body shame and the feeling of power; It is concluded that strategies must be created through multidisciplinary teams where reification is socialized with the objective of stopping normalizing these practices