Plan estratégico para la mejora en la gestión operativa de la empresa pasteurizadora Nutrición y Vida S.A.

Abstract

The lack of a tool that facilitates the establishment of indicators and monitoring of results in Nutrición y Vida S.A. pasteurizing company has caused it not to react in a timely manner to the changing conditions of country's dairy market, reducing the chances of permanence. Therefore, this research project seeks to formulate a strategic plan for operational management of Nutrición y Vida S.A. pasteurizing company improvement in order to define a course to follow to achieve the improvement objectives. Initially, the analysis of the current situation company is carried out through tools such as: internal and external evaluation matrix, competitive profile matrix and analysis of Porter's 5 forces, in which economic, social, political and economic factors are evaluated. Then, it is determined what type of strategies are adjusted to the developed evaluations that facilitate the strengthening of internal and external company operations, to finally develop operational plans with their respective performance indicators. Among the results, a weak company was found internally and externally, with conditions to improve both productively and financially, for which it became necessary to rethink the course, that the company should try to take advantage of each of its strengths and opportunities. The strategic plan is composed of 11 conservative and intensive strategies. Strategies are aimed at productive, administrative improvement and company expansion, which strengthen the adequate and fluid control of production chain. Finally, work is done on the operational plans and the balanced scorecard on which metrics are established for achievement of objectives in a continuous, periodic and directed manner, main expected goals are based on profits increase, greater participation in market and waste reduction to increase productivity.