Estudio de factibilidad del desarrollo de una bebida proteica a base de sangorache (Amaranthus quitensis), como una alternativa saludable en la ciudad de Ambato en la provincia de Tungurahua

Abstract

The project allowed to analyze the profitability and feasibility for the development of a protein drink based on sangorache (Amaranthus quitensis), in the city of Ambato in the province of Tungurahua. The study was based on four main pillars: market study, technical study, administrative study, and economic-financial study. Starting from the market study, where the main result was a good acceptability and interest on the part of the surveyed population, for the idea of developing a protein drink based on sangorache (Amaranthus quitensis), obtaining a purchase intention of 96 percent. The technical study described the process of production of the protein drink, including the equipment and machinery involved in the development of the project. Subsequently, the most appropriate location was determined, the administrative study was carried out where the values of the institution were established, the structure of the organization and the marketing plans to be implemented were proposed. Finally, the financial economic study was carried out, where the feasibility of the development of the protein drink was validated, the value of Cost Benefit is 1.04, which indicates that there will be profits with the execution of the project; with a NPV value of thirty-one thousand seven hundred and eighty-nine United States dollars with five cents (USD 12,356.74), the IRR value obtained was 17 percent and capital is expected to return in six years.