La gestión organizacional y la innovación en los emprendedores del sector universitario

Abstract

Nowadays, innovation has become a fundamental part of business in the world. Companies that manage an adequate organizational management develop their products/services with permanent innovation to achieve insertion in competitive markets and thus achieve the fulfillment of their objectives. The research was conducted with the purpose of analyzing organizational management and its impact on innovation in university entrepreneurs, which begins with the statement of objectives, justification and research background, followed by the methodological process with the application of research techniques such as the survey and interview with their respective instruments, which were applied to 98 entrepreneurial students of the Faculty of Administrative Sciences of the years 2020-2022. The survey instrument was submitted to the validation of expert judgment and the Crombach's alpha was also applied in order to measure the reliability of the questions, which was obtained (0.895), indicating that it was reliable to apply the instrument. The semi-structured interview was conducted with the staff of the Business Seminar, the Coordinator and 5 teachers who have assigned hours, and an interview was also conducted with a professional expert in organizational management. With the data obtained, the analysis and interpretation were carried out to verify the hypothesis, using Spearman's correlation coefficient, establishing that organizational management does initiate entrepreneurs to innovate in products/services. Finally, the most relevant conclusions and recommendations were drawn up, among which the following can be noted: that university entrepreneurs should develop their skills for entrepreneurship based on a correct planning, organization, direction and control of activities. They should also have a business plan to start a business. On the other hand, it is necessary to work with innovation processes at the time of entrepreneurship looking for opportunities where others do not see, using creativity, proposing new marketing strategies, with innovative ideas that allow them to improve products or services to enter the market.