Estudio de factibilidad para la implementación de una planta procesadora de yogurt funcional

Abstract

This feasibility project was directed towards the full development of a business model in order to implement a functional yogurt production plant (added inulin) in the province of Cotopaxi. The development of the project was focused on the market study, technical study, and financial model. As the main result of the market study, it was observed a great acceptance by the surveyed population towards the idea of developing functional yogurt, obtaining a purchase intention of 89 percent. The technical study described the elaboration process, in addition to the machinery requirements needed in the project. Thenceforth, the best location was determined, the institutional values were developed, and the guidelines for the marketing plan to be implemented were proposed. The financial study confirmed the viability of the project, with an NPV value of two hundred eighty-six thousand five hundred ninety-three United States dollars, with 47 cents. Regarding the ROI value, it was obtained a percentage of 57.2 percent, and a return of capital is expected from the fourth year forward.