Desarrollo de una guía empresarial digital usando software libre enfocado a empresas comerciales de la ciudad de Latacunga

Abstract

In recent years, the use of technology has been increasing and with it the need to use mobile applications, which allow communication between company and client, according to data from the INEC for the year 2020, digital illiteracy has decreased by one 11.4% to 10.2% and according to the Lideres Magazine between March and May 2020, the volume of application downloads increased as did the use of the internet, which reached 50% in the second half of the same year. The main problem of commercial companies in the city of Latacunga, is generated due to a low use of applications about location and geographical location, there are very few companies that are recognized locally, that mainly generates a shortage in the use of related applications with geolocation. Causing companies to lose competitiveness in the market, in the city of Latacunga they have not yet managed to make themselves known in an agile way, and therefore cannot make themselves known in the local market, losing the opportunity to exhibit their services, products and offers that help capture a greater interest in your consumers. For the development of the business guide application, the Flutter platform has been used, which allows the development of applications similar to those of native code, in addition to allowing early compilation, which allows speeding up the application creation process, as a development methodology Mobile D was applied which is an agile methodology that allows the reduction in its execution time, Mapbox gl was used for the deployment of maps, navigation and location of a specific place and finally Extjs for the creation of the administration of the application . Through the studies and research used in this work, it can be concluded that most companies have access to the use of applications, which facilitates the motivation to use a business guide that allows them to be part of a business digital catalog locally, which is of great help to make yourself known to potential and new customers. This application stores a list of commercial companies classified by area and sub-area of commerce and general information about it, such as company name, address, contacts, etc. By allowing the information of registered companies to be made available, an increase in their competitiveness in the market can be achieved, being an information application that helps increase the economy at the local level.