Plan de negocios para la instalación de una empresa productora de papa congelada con perfil circular en el cantón Píllaro

Abstract

This business plan made it possible to analyze the profitability and viability of a frozen potato processing plant in the Píllaro Canton. The project focused on the elaboration of a ready-to-prepare product, in addition to the implementation of circular mechanisms that allow achieving circularity principles such as the revaluation of potato biomass and the reuse of water, circular models implemented in the process. processing of frozen potatoes. The project considered certain aspects such as market study, technological study and financial study. The market study investigated the possible competencies of the proposed product in supermarkets in the province of Tungurahua and Riobamba, allowing to know the type of presentation and price that consumers purchase. In addition, to choose the ideal supermarket to market the product, this being My Commissariat. A survey designed on the QUALTRICS platform was carried out with the aim of knowing the consumer and their needs. In the technological study, the formulation of the product, circular process flow, production capacity, design and location of the plant and a marketing mix proposal were proposed. Finally, it was carried out in a financial study, in which it reflects the financial indicators of the project such as NPV, IRR, PRI, cost-benefit ratio and equilibrium point, being its positive values. Therefore, the proposed project is an excellent investment opportunity generating great positive social, economic and environmental impact.