Influencia de las campañas publicitarias en la prevención del cáncer de piel, periodo 2015-2019 en la región Sierra

Abstract

This research project aims to analyze the influence of advertising campaigns in the prevention of skin cancer in the period 2015-2019 in the Sierra region. Seeking to analyze the effectiveness that these campaigns achieve with their target audience and the most appropriate way in which they can be spread in the media and the effect of both positive and negative impact that they produce in advertising campaigns. The research has a qualitative and quantitative approach where data collection tools are used to evaluate and contrast the impact that advertising campaigns have generated in different audiences, inquiring about the knowledge that people maintain about them and directing this data to a comparative analysis where it shows. That changes have occurred in the profiles of each campaign. Consequently, it can be clarified that there is an influence of advertising campaigns in the prevention of skin cancer, since in relation to the effectiveness of the elements it can be said that all influenced to a greater or lesser degree, demonstrating through various factors the recognition of the advertising message, the degree of attention and the visualization it had at that time in relation to the respective target audience.