Diseño sensorial aplicado en escaparates de comercio popular

Abstract

The Project is focused in giving a different view respect of design in retail shopping centers. Therefore sensory design becomes to a tool that permits the customers have a pleasant and appropriate experience through the perception and stimulation of their senses. In addition with this tool communication between customer – object – context trough emotional resources will produce different emotions when they are being perceived. So that, this research is based on how the integration of the human´s senses and emotions could be applied in the design of interactive showcases inside of popular commerce. Another purpose of the research is reforced the experience of sensory design through the interaction of the customer with the object by mean of the design of showcases and the correct distribution of the space. The focus of this research is qualitative due to the instruments which were used in the popular context were: ethnography and field research. The results allowed to know the customer´s behavior and the relationship between environment – object. Finally, the research determines which is the impact in shopping when the customer´s senses are being stimulate through the design of showcases. Against this background it is proposed the coceptualization and development of a sensory design Project being applied in showcases that are used in popular commerce.