El storytelling como herramienta para la promoción turística de la provincia de Cotopaxi

Abstract

The present project is applied and directed towards tourism in the province of Cotopaxi, in the document can show the current situation on the development of tourism in the province, by domestic and foreign tourists. In addition, it demonstrates the effectiveness of tools that serve as a contribution to the design, for the development of a strategic advertising plan, which is applied correctly, the same that are of vital importance for the positioning of tourist areas offered by the province of Cotopaxi.

The development of the strategic plan in the present work has been chosen and executed in detail, according to the identification of various needs that could be obtained through previous research, one of the most important is the lack of knowledge of existing tourist sites in the province of Cotopaxi, From such manare that an audiovisual product is developed combined with the tool of storytelling and graphical pieces as support, based on each one of the raised strategies.

As a result obtained through this project, allows to offer to the field of graphic design, different possibilities of application of tools such as storytelling in audiovisual variants, since this represents the combination with the audiovisual product.