Modelo de gestión en el sector comercial y su incidencia en las ventas de equipos tecnológicos

Abstract

The company RMK Computadoras, technology without limits, located in the canton Ambato is a commercial company that is dedicated to the sale of parts and pieces of technological equipment, for this reason the theme is "Management Model in the commercial sector and its incidence in the sales of Technological Equipment ", focuses on the need for this service sector to maintain processes and procedures in commercial management. The project contains relevant aspects about the theoretical framework that supports the conceptual part of where the development of the proposal is based, in the methodological part the method and research techniques are written, ending with the application of the chi square in the verification of the hypothesis. For the research project, 92 surveys were conducted for owners of businesses dedicated to the sale of technological equipment with questions related to the study variables. The main data obtained refer to the fact that this type of business does not have a commercial structure with a sales force and its sales are on a smaller scale. Based on the results achieved, the Integral Marketing Management Model Casar (Capture, sustain and increase customers) was developed for the company "RMK, computers, technology without limits" where the main strategies for its implementation are described