Producción, distribución y comercialización de Alimento Canino Premium “Too Too Dog” para la ciudad de Ambato

Abstract

This work called "Production, distribution and marketing of Canino Premium Food" Too Too Dog "for the city of Ambato", is developed with the purpose of expanding market in the city of Ambato to distribute premium canine food and meet the needs observed in the city. This research work seeks to perform a comprehensive analysis to achieve the correct nutrition and development of the dogs, since each pet needs its food has the necessary supplements to develop efficiently, in addition to offering a product with guaranteed raw materials and quality at an affordable price the food offered will be attractive to the consumer. The result obtained from the market study made it possible to identify and quantify the supply and demand thanks to the data collection, the technical study helped to identify the production process, the optimum size, the location of the company and the design of the plant, the organizational study served to establish the manual of functions of each position, mission, vision of the company, finally the financial study allowed to demonstrate the feasibility and profitability that will be obtained from this project. The proposed project seeks to offer a premium canine food that guarantees the health and animal nutrition of the dogs, providing tranquility to its owners since the consumption of this food will benefit in several aspects to their pets reaching the satisfaction of the customers.