Creación de una nueva línea de productos a base de harina de huevo en la Asociación de Avicultores de Cotaló (ASAVICO) del cantón Pelileo.

Abstract

Asociación de Avicultores de Cotaló born in 2005, specifically on December; in Pelileo province of Tungurahua. In defense of the interests of its members and its poultry activities, its main activities are the production and commercialization of raw material such as corn, soy, vitamins, among others. This sector has suffered hard economic blows that have been reflected in the closing of some companies. This present work of entrepreneurship that has focused mainly on creating a new line of products based on egg meal for animal feed; Developing innovation in the sector; To be competitive in a local and regional market. And the project determined a wide unmet demand for this type of products, finding a market niche predisposed to acquire this new line; In addition the technical study determines the optimal size of the plant, its optimal location for the development of balanced foods based on egg meal and organizational structure with their respective hierarchical levels. The economic and financial study through analytical tables that include costs, revenues, inventories and utilities; Provides positive information for the project with positive indicators drawing the attention of local and foreign investors. The creation of a new line of balanced feed based on egg flour; Will help the Association and poultry sector of the province of Tungurahua to promote new products with added value that help to change the productive matrix generating new jobs.