El Marketing ecológico y el Posicionamiento de la marca de la empresa Curtisa.

Abstract

CURTISA is a company dedicated to the tannery, leather production and its derivatives, the company aims to address the environmental impact caused by tannery strategies that contribute to the welfare of the people. The environmental impact is an issue that is on the rise, as are the actions that contribute to pollution, air emissions, odor liquid emissions among others that harm the environment, that is why the respective thorough analysis of the problem is done in question. The company wants to position your brand as it is a shortcoming to be further corrected by the proper management of green marketing has been obtained as a result customer loyalty, and so we have reached the goals set through green marketing strategies. In the proposal the company has focused on creating a long-term relationship with the customer, and that which is working hard to deliver an organic product through a responsible production process until its delivery by implementing appropriate strategies. It should be noted that likewise has been considered relevant integration involving both staff and external customer making a social and environmental conscience.