La comunicación digital y el Posicionamiento en el mercado de la empresa Auto Eléctrico Solís de la ciudad de Ambato.

Abstract

Solis Auto Electric Company is engaged in retailing of accessories and parts for motor vehicles, having a period of 10 years in this sector during which it has remained unstable and losing customer base along the time by not maintaining good communication products and services. The problem that the company is currently not applied Digital Communication Plan to improve the positioning within the regional market efficiently, it is justified because of the high competition in the sector of spare parts and accessories vehicles, globalization in the business world requires companies are at the forefront of new communication technologies. The data obtained from the research to enterprise customers immediately indicate that you need to implement solutions to improve communication both with customers and business customers with the company to achieve improve the shortcomings of it. In this research project the resulting proposal is to design a Digital Communication Plan that will enable the company to communicate and promote for social media the goods and services are there in the organization to improve the positioning of the company remain the same appropriate and adapted for operation.