Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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La inteligencia artificial y la verificación de información periodística: Caso Lupa Media
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-07-07)
Vilcacundo Villacís, Juan Sebastián
;
Viteri Torres, Walter Francisco
This study examines the influence of artificial intelligence tools on the journalistic information verification processes developed by Lupa Media. The research addresses a specific concern: understanding how these technologies are incorporated into Ecuadorian fact-checking without replacing the professional judgment of the verification team. The methodology follows a quantitative approach supported by qualitative analysis. The quantitative component consisted of an analysis matrix applied to 150 verification pieces published by Lupa Media, classified according to fact-checking rating, content type, platform of origin, scope, and required verification process. In addition, a semi-structured interview was conducted with the organization’s executive director to interpret the actual use of AI tools within the editorial workflow. The results show that artificial intelligence mainly operates as an operational support tool in documentary tasks, social media monitoring, information organization, and preliminary analysis of multimedia content. However, it does not replace source verification, contextual interpretation, or the human assignment of verification ratings. The study concludes that the responsible integration of AI into fact-checking journalism requires internal protocols, methodological transparency, continuous training, and permanent human supervision, so that technology can strengthen efficiency without undermining journalistic credibility.
Estrategias de distribución de contenido informativo en Facebook e impacto en la credibilidad del diario Ambateñito ec
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-01-26)
Vega Pizarro, Rocio Fernanda
;
Lomas Chacón, Pablo Esteban
The general objective of the study was to determine the content distribution strategies that influenced the credibility of the Newspaper Ambateñito on the Facebook platform. It was carried out in a context of digital transformation, in which social networks are configured as the main information channels in Ecuador. The methodology used consisted of a mixed approach, which integrated the quantitative analysis of seventy Facebook posts with semistructured interviews with members of the editorial team. This combination made it possible to establish a relationship between interaction metrics and perceptions of credibility. The results indicated that the medium predominantly used image and text formats, reaching 64.29%. Credibility stood at 70% at an average level; however, deficiencies were observed in terms of transparency, with 70% considered low, and in trust in sources, where 58.6% of them were classified as never reliable. Although the information accuracy reached a high level of 68.6%, the interaction with the audience was poor, with 47.1% of it classified as weak and 38.6% considered null. This situation limited the perception of closeness and trust. The interviews confirmed that the editorial team gave priority to accuracy and verification, although it lacked formal protocols and digital participation strategies. In conclusion, it was demonstrated that the credibility of the media is conditioned both by the veracity of the information provided and by its ability to promote dialogue with the audience
La hipertextualidad en el periodismo digital en la zona centro del Ecuador: Análisis de las plataformas digitales de los periódicos: El heraldo, La Prensa y La Gaceta, durante el mes de febrero del 2018
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12)
Morales Hoyos, Gloria Jeannette
;
Naranjo Gamboa, Byron Orlando
The objective of this research is to analyze the use of hypertextuality in digital journalism in the center of Ecuador on the digital platforms of the newspapers El Heraldo, La Prensa and La Gaceta during the month of February 2018. For them, uses a descriptive analytical methodology based on the direct observation of the digital editions of the newspapers analyzed, as well as the analysis of contents as an instrument, in an interview made to each of the newspapers. Determining based on the results obtained in the study, that the use of hypertext links in the platforms of the analyzed digital media is reduced to simple unidirectional links that expand the headlines or refer you to the next or previous news, without even giving the possibility to return to the main page of the newspaper. Proposing through the present investigation, the creation of a practical guide that helps to implement the correct use of hypertextuality in the digital contents of the analyzed newspapers, which can be defined with criterion the amount of hypertext per unit of content, as well as the different types of hypertexts that can be used according to their classifications.
Criterios de noticiabilidad y su influencia en calidad de los contenidos en los soportes digitales de los medios impresos de Ecuador
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12)
Beltrán Romero, Juan Francisco
;
Tamayo Rodríguez, Alicia Paulina
This research work sought to establish the relationship between the criteria of newsworthiness that are applied in the newsrooms of the ecuatorian national newspapers and the quality of the contents that these media publish in the different format they use: print, digital and social networks. The research work was developed through the use of observation cards to obtain the information, which allowed us to establish which news values were most used in the publications of each pormat and their relationship with the quality of the contents. We analyzed 255 publications from the newspapers El Universo, El Comercio, El Telégrafo and Expreso, which are the national newspapers with the most presence in the three formats established for the study: print, digital and Facebook.
La incidencia del ciberperiodismo y sus elementos de comunicación digital: Interactividad, Hipertextualidad y multimedialidad en la plataforma digital del Diario El Telegrafo en el mes de enero de2018
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-11)
Villacrés Obregón, Magaly Oderay
;
Escandón Montenegro, Pablo Andrés
The main objective of the research is the degree of development of the cyberjournalism through the elements of digital communication in the digital platform of the newspaper El Telégrafo, during the month of January of the year 2018. for the collection of information. In addition to the questions that were applied to several subscribers of Diario El Telégrafo, in the same way an interview was applied to the Director of Digital Media Mr. Marco Vaca. Subsequently, the application of the instruments was determined, the time of the investigation, the digital portal of Diario Telégrafo, will not be presented explicitly and will coordinate the journalistic elements related to multimedia, interactivity and hypertextuality. This lack of information media is based on digital, they affect the presence of users who browse and interact on the El Telégrafo newspaper page. Through this study the digital page of the newspaper El telégrafo is proposed, the elements of multimedia, hypertextuality and interactivity, as information tools; Within the spectrum of multimedia the incorporation of textual, graphic, sound, animated and audiovisual elements is proposed: therefore, it is suggested the insertion of a photographic gallery, greater and better production of videos and audios; in terms of hypertextuality, which is based on the ability of connection between one or more information elements, as well, which allows creating, linking and / or adding elements. Here lies the importance of integrating hyperlinks, links, keywords, references; and finally, a final cyber-journalistic element is interactivity, which defines the environment and the news space between navigators and digital media. The interactivity allows the participation of the users through their contributions and opinions: even more since it is an informative medium in the updating of the contents. In this reference, the possibility of implementing areas for comments, content sharing, contact with editors and public debate spaces is proposed.
Uso y accebilidad al periodismo para personas con discapacidad visual a través de plataformas analógicas y digitales
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-06)
Palacios Carrillo, José Vinicio
;
Jiménez Sánchez, Álvaro
Information and Communication Technologies (ICT) have created new forms of interaction in society, making it possible to include people with disabilities in the Information Society; however, this possibility is not yet open to everyone, given several factors, including economic ones. There are now digital devices and tools that facilitate access to information, while at the same time, initiatives are being incorporated from both the public and private spheres in an attempt to ensure equal conditions in the use of these instruments, which make greater opportunities possible in different fields, where technology is a strategic ally. The present contribution presents, in part, a reality about the digital divide that exists in the area of disabilities and its relationship with the difficulties of access to ICT. It includes interesting criteria on issues inherent to inclusive education, which point to the State as the main guarantor of this right and thus prevent gaps in inequality, discrimination and exclusion of persons with disabilities in Ecuador. The media and channels most used by people with visual impairment to obtain information are identified, based on a qualitative analysis obtained from interviews with the target audience. The purpose was to find out which medium is most accessible to them and facilitates the effective transmission and reception of the message. From these results, certain recommendations are concluded that give way to the proposal and that aspire to become a viable alternative to generate spaces that allow for greater inclusion in the labor, educational, social and cultural areas, but above all, in terms of the Information Society, to make them visible in a world that is projected to an increasingly virtual scenario. One of the most important aspects of these actions is training, with the participation of professionals with experience in disabilities and ICTs. This will facilitate a process that motivates participants. All this accompanied by and that an adequate promotion, will make possible that more people with visual disability will take the initiative to incorporate themselves to the learning of the handling of digital technological tools.
El periodismo digital en los contenidos del noticiero de la Comunidad en Unimax del Cantón Ambato
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-04)
Tixilema Almendáriz, Alicia Katherine
;
Jiménez Sánchez, Álvaro
The present research focuses on analyzing the Digital Journalism in the contents of UNIMAX Tv Community news, due to the fact of the social networks and web platforms are the newest trends most used by citizenship throughout the world because it can communicates and shares information through media in order to get some new audience. Digital Journalism holds from the characteristics obtained from the web like: interactivity, hipertextuality, multimedia, which are digital attributes that allows to keep in touch with citizens. People use internet to get new information and make comments or just for communication; Newscasts of traditional media have added strategies to the virtual platforms and social networks in order to provide quicker information to their audience and even with more extensive coverage. Journalists must know that there are various types of contents on Internet, so that users have a direct link to the media through their work in the web.
La mejora del Community Manager en el departamento de prensa del Canal Unimax Televisión de Ambato por medio de estrategias Educomunicacionales
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-03)
Adame Cardozo, Juan Sebastián
;
Jiménez Sánchez, Álvaro
This research focuses on analyzing and determining the correct activity of the Community Manager in the UNIMAX TV press department. As a new journalistic form, the inclusion of digital journalism comes with the growth of new technologies. Encouraging the use of virtual platforms as an economical medium and of greater reach than traditional channels such as the print one, radio and television. But in the course of time the internet changed its possibilities in favor and made possible the interactivity, the hypertextuality and the multimedia contents, increasing the areas and knowledge that the professional in communication must dominate in the digital world and in the case of information related to news Journalists must know that already on internet people are not limited uploading contents just of one type. Therefore, the emergence of new products and the accessibility to citizenship encouraged competitive people to intervene. In this case, the community manager with a web or digital communication view, is responsible for following and even initiating internet activities. Being a direct link with population or users and the company or entity in the network, through their work in this new labor branch.
Uso del periodismo digital en las redes sociales Twitter y Facebook, por los estudiantes de Comunicación de la Universidad Técnica de Ambato
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-03)
Salas Galarza, Juan Carlos
;
Chicaíza Morales, Miguel Ángel
The communication process has been transformed with the passing of the years where it has opened new frontiers within the internet, transforming information into digital and automating the processes of dissemination and feedback of content. Social networks Twitter and Facebook provide space where users search for information, engage in conversations, seek entertainment and interact and integrate into a virtual network that allows them greater participation, unlike radio, television or the press, which are traditional media that do not they allow to interact with the environment instantaneously, these are not in danger of disappearing but they must be in constant updating of the technological tools to not lose validity. The social networks Twitter and Facebook offer tools such as Fan page, Hashtag, Tweets and states that offer the possibility of converting users into passive actors and creators of information. In addition, sharing ideas on different platforms is a new way to communicate and disseminate information instantly, massively and free of charge. Digital journalism is a journalistic work in a free and personalized way where you can generate your own content without having to follow a media or editor, there are tools, such as the transmission of multimedia content, that is, audio, video, text, Real-time photography where communication links are increasingly closer. The purpose of making digital journalism is to research, broadcast, and continue to feed the contents on the network, for its mass reach of dissemination and why it has a feedback option that makes communication and users closer. With the implementation of journalism in the social networks Twitter and Facebook by the students of Communication of the Technical University of Ambato will make that the users do not wait for the schedule of the news, otherwise, they receive information of immediate form and relocated, that is to say, for people anywhere on the planet who own the internet and an account on the mentioned social networks. The study problem was delimited taking into account 313 legally enrolled students, from the first to the tenth semester of Communication of the Technical University of Ambato. The survey was used as a research technique that allowed to collect real information that after processing, tabulating and graphing, facilitated the analysis and interpretation of results with the help of the SPSS digital program.
La formación de los comunicadores sociales en la Universidad Estatal de Bolívar y su relación con los requerimientos de la Comunicación Digital
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digitalta, 2017)
Vega Angulo, María José
;
Naranjo Gamboa, Byron Orlando
EXECUTIVE SUMMARY Media convergence and new technologies have modified the routines of journalists and journalists in content production. The activities related to social communication are under digital scrutiny and require knowledge, proficiencies and practical skills from the professionals. The curriculums for the courses of Social Communication and Journalism in Ecuador do not consider these new technologies as a transversal axis in the training of new professionals. This contribution shows the academic support to the future social communicators that are formed at the Bolivar State University and its relationship with the requirements of digital communication, as well as the daily problems faced by professionals in the field of work, as they deal with new concepts, languages and practices.

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