Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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2018 - 201912020 - 20251

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Tema: search.filters.subject.NUEVAS TECNOLOGÍAS

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Mostrando 1 - 2 de 2
  • Miniatura
    Item type:Ítem,
    Protección jurídica de los derechos laborales de los trabajadores de plataforma en la era digital en Ecuador
    (Universidad Técnica de Ambato, Facultad de Juriprudencia y Ciencias Sociales, Carrera de Derecho, 2025-08-02)
    Chimbolema Vega, Lisbeth Estefanía
    ;
    Masabanda Analuiza, Galo Iván
    The era of globalization and the rise of new technologies represent a milestone in the global economy, generating one of the most significant changes in the traditional world of work by enabling production and service provision via the internet. One clear example of this evolution is the rise of platform capitalism, also known as the platform economy. This phenomenon has become increasingly prominent around the world over the last ten years. Along with it has come one of the greatest disruptions to the world of work. Although it offers new income-generating opportunities and plays a role in social containment in the face of unemployment, it also brings precariousness and volatility. This creates regulatory challenges and calls into question the scope of labor protection regulations designed for the traditional economy. In this context, examining the legal protection of platform workers in the digital age within the Ecuadorian legal system is essential. This topic falls within the line of research known as public policy, law, and society. This study employs a descriptive methodology with a quantitative approach, incorporating bibliographic discussion, normative exegesis, jurisprudential analysis, and an empirical approach through surveys administered to geolocated platform workers. The results reveal weak legal coverage surrounding this new form of work, generating legal uncertainty and vulnerability in the exercise of fundamental rights. Thus, there is a need for regulatory reforms that recognize and regulate this emerging reality in Ecuador.
  • Miniatura
    Item type:Ítem,
    Las nuevas tecnologías de la Comunicación institucional y la imagen corporativa del Gobierno Autónomo descentralizado Parroquial Rural de Totoras, Cantón Ambato, Provincia de Tungurahua
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-04)
    Canseco Suárez, Gabriela Michelle
    ;
    Ortega Arcos, Wagner Enrique
    Institutional communication and corporate image are elements that allow the organization to achieve positioning and maintain a good reputation with internal and external audiences, through the management of institutional information to generate trust and transmit credibility, prestige and quality with the use of tools technologies to obtain, receive, transmit and disseminate information faster and appropriate. The present work was carried out under the interpretive paradigm to deepen the knowledge and understanding of the reason why of a reality. Moreover, through the socio - critical paradigm that will encourage participation and transformation, with the contribution of ideas to the object of study, through a process of construction and successive construction of theory and practice. It has been said that "The new technologies of institutional communication and the corporate image of the Autonomous Decentralized Parochial Rural Government of Totoras, Ambato canton, Tungurahua province", were not handled in an appropriate manner, for which surveys were applied to the internal public and external and interviews, which allows to verify the hypothesis and the work of the company. Based on the results achieved, a communication plan based on the use of new communication technologies was proposed, where the institution is the main producer of the information that will be issued, with responsible and appropriate communication management institutional and corporate image.