Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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Discurso y poder: Análisis crítico de la narrativa de resistencia en “Another Brick in the Wall Pt. 2”. De Pink Floyd
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-07-10)
Espinoza Guerrero, Diego Salomon
;
Naranjo Gamboa, Byron Orlando
The persistence of authoritarian structures within the educational system has generated processes of control, discipline, and homogenization that limit critical thinking and individual autonomy. In this context, cultural products emerge as spaces for the representation and questioning of these power dynamics. This study analyzes how the song Another Brick in the Wall Pt. 2 by Pink Floyd constructs a narrative of resistance against such structures, from the perspective of critical discourse analysis. A qualitative descriptiveinterpretative methodology was employed, based on discourse and semiotic analysis, as well as a review of the socio-historical context of the work. The results show that the educational system is represented as a space of control and homogenization, where both students and teachers reproduce relations of domination. The music video reinforces this critique through symbols of dehumanization, mechanization, and loss of identity. The discussion suggests that the work not only reproduces these relations but also challenges them, promoting a critical reading and possibilities for symbolic resistance. It is concluded that the song constitutes a cultural product with strong ideological content that makes visible structures of social control.
Entre el conflicto y la felicidad: narrativas del fútbol Profesional
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-07-09)
Erazo Boada, David Alejandro
;
Naranjo Gamboa, Byron Orlando
Football, in local spaces, goes beyond the field lines and becomes a social phenomenon that shapes the identity and feelings of citizens, in this sense, the objective of the research is to observe how the dominant stories and narratives about professional football in Ambato have an impact on the processes of conflict and happiness of the audiences. To meet the objective, the qualitative methodology uses the Delphi technique through a panel of five experts linked to local sports journalism, which allows the origin of these stories and their effects to be confronted. It was evidenced that narratives are constructed through family inheritance, media discourse and media action, from which a conflict arises between Técnico Universitario and Macara, in addition to a comparative dynamic in which the defeat of the rival generates greater satisfaction than one's own success, which shows that the polarization of discourses increases social conflict in the face of competing traditions. Therefore, it is concluded that the football imaginary acts as a regulator of the collective mood, establishing patterns of behaviour that are manifested in the rejection of adversarial symbols and segregation of spaces.
Narrativa del storytelling en la construcción de la imagen política en el antes y después del atentado de Donald Trump
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-07-06)
Alvarez Constante, Ariel Mateo
;
Aguilar Rodríguez, William Fredy
This research focuses on analyzing the narrative of storytelling in the construction of Donald Trump's political image before and after the attack that occurred on July 13, 2024, in Butler, Pennsylvania. The study uses political communication, political marketing, storytelling, political image, and visual communication as theoretical foundations to understand how discourses, images, and symbols can influence the public perception of a leader or political figure. For this thesis, a qualitative, descriptive-comparative methodology was used, employing visual and discursive content analysis. Specifically, an analytical matrix was applied to selected communication products before and after the attack, considering categories such as political image, visual and nonverbal communication, language, symbols, storytelling, and emotions. The results showed that before the attack, Donald Trump's political image was built on the foundation of a confrontational, polarizing, and anti-establishment leadership style. While at the time of the attack, the image shifted, acquiring a stronger visual and symbolic dimension, especially in the photograph where Trump appears wounded, with blood on his face and raising his fist, a sign of victory and resilience. Thus, after the attack, the narrative was reinforced through a story of survival, resistance, strength, sacrifice, and divine intervention, with Trump being chosen as the savior of the United States.
Estrategias de comunicación para la construcción de la cultura vial
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-07-24)
Flores Dávila, Nury Anahi
;
Naranjo Gamboa, Byron Orlando
The present research aimed to analyze the communicational narratives linked to road culture in the province of Tungurahua, through a qualitative, interpretative, and exploratory approach. For data collection, the focus group technique was used, consisting of 17 and 12 participants, respectively, whose interventions were organized into three clearly defined and structured thematic blocks. From these spaces for collective and participatory dialogue and exchange, various relevant narratives were identified, among them: the constant confrontation between road users, the lack of direct communication between them and traffic authorities, as well as the prevalence of selfish behaviors that significantly affect coexistence and safety in public and social spaces. In addition, established dynamics such as recklessness, disrespect for the law, and non-compliance with traffic regulations were evidenced, which reflects a persistent and deeply rooted structural problem in today’s society. Faced with this identified problem, proposals emerged such as including road safety education from childhood and strengthening this knowledge through creative and segmented communication campaigns, adapted to both digital media and different specific target audiences. These actions would help promote responsible habits and foster a real, profound, and lasting change in the collective mindset of citizens. In conclusion, it is recommended that future research address the impact of social media on the construction of civic road culture, considering the fundamental role it plays in the dissemination of messages, the formation of opinions, and the generation of responsible social awareness among the population.
Narrativas del Sumak Kawsay en la comunicación radial: Radio Latina la Poderosa 90.1 FM
(Universidad Técnica de Ambato, Facultad de jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-02-20)
Casa Yugsi, Denis Armando
;
Naranjo Gamboa, Byron Orlando
The research on Sumak Kawsay in radio aims to promote sustainable and inclusive development, highlighting interculturality, social justice, and plurinationality. It examines the narratives of Sumak Kawsay in Radio Latina La Poderosa 90.1 FM, analyzing how they are presented and received by the audience, as well as their impact on the community. The research compares the null hypothesis of no significant relationship with the alternative hypothesis that a relationship exists between these narratives and the audience’s perception, contributing to the understanding of their integration into radio communication. Using a mixed approach, both qualitative and quantitative methods are combined, gathering data from 385 people through interviews, surveys, and content analysis, with specialized software like ATLAS.ti and SPSS. The goal is to analyze how these narratives are presented and received, and their impact on the rural audience, promoting intercultural communication and cultural values in community radio. The results reveal a significant relationship between the radio programming and the audience's knowledge of Sumak Kawsay. The station promotes values such as interculturality, cultural preservation, and ecological awareness, and the audience shows familiarity with these concepts, valuing the empathy and solidarity fostered by the programming. The station strengthens local identity and social cohesion, contributing to a fairer and more balanced future. It is concluded that Radio Latina has successfully integrated the principles of Sumak Kawsay, promoting harmony between humans and nature. It is recommended to further promote these values, increase educational programs
Tenía que ser el Chavo del 8, discursos y estigmas sociales en las narrativas de la vecindad
(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2023-09)
Shambi Cantos, Elena Cristina
;
Brito Alvarado, Leonardo Xavier
The central point of this research is to analyze the television discourse in the media narratives of the comedy show "El Chavo del 8." Five episodes produced by Roberto Gómez Bolaños were selected as the material for analysis: two from the second season of 1973, one from the fourth season of 1975, and the final two episodes from the fifth season of 1978. The objective is to understand how the program evoked numerous emotions and feelings in the television audience through melodramatic elements in its narratives. Additionally, the study examines how the combination of images and linguistic text has a significant impact on the collective social imagination. Furthermore, the research analyzed the language used in the discourses by conducting a lexical survey to determine the quantity of repeated words within the production of the five episodes. This was done to identify the established stigmas surrounding each of the main characters of the program, encompassing behavioral, ideological, physical, and social stereotypes. The research is supported by a bibliographic and theoretical review, drawing from relevant authors in the field to establish argumentative and methodological connections that help comprehend the dynamics constructed through the discourses of the television show.
Actitudes de la Audiencia respecto a las narrativas epleadas en Radio Máxima Caracol de la Ciudad de Ambato
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-04)
Suárez Fiallos, Fernando Fabricio
;
Naranjo Gamboa, Byron Orlando
The present investigation is focused in studying the attitudes of the hearings on the implementation of the radial narratives of Maxima Radio Caracol of the city of Ambato. For them it has been chosen to use methodology of qualitative and quantitative approach in where it was applied the due surveys to the inhabitants of the city of Ambato, in addition to one it interviews directed to the Director of programming of the radio in mention. In the harvesting made for the investigation in general context we can deduce that the women were the sex that dominates within the sample, in addition that the rank of dominant age is of between the 26 to 35 reaching the conclusion which the radial means are dominated by a hearing of adolescent and adult public, followed very of near a young public that includes between the 15 to 25 years, a little relegated is the hearing greater to 35 until the 45 years, that is to say, the radio divides equally a young hearing - adult with formed criterion. Within the activity to which she is dedicated in the sample we have students followed of housewives and people who dedicate to exert the law which they are the most dominant groups, with this is reflected that the radio is still considered like means of company for people who exert an activity that she requires of the same one. But we happened to the point in where we realize which the people who listen to radio in their majority do not know on the narratives, that is to say, that the radio listens to it empirically. Nevertheless at the time of establishing a listing of narratives people incline that the radios of the city of Ambato apply to the use of the narrative jokes, reaching the conclusion that the local radio chooses to entertain and to amuse its listeners, but emphasize in the investigation the fact that people do not know in her majority if the radio uses a specific format for its programming. In addition they show that they see of extreme importance that a program before leaving to the air must be planned of a correct way to avoid to fail and to obtain the rejection of the hearing still more when a competitive market within radial means exists, but they reach the conclusion who the radios if they make previous studies to define his programming and selection of target, maintains their position that is of extreme importance of the use of a correct language on the part of the speaker to go to its listeners. Although previously we presented that people are connected with the radial world, by means of her exigencies, the result includes in its majority that the people do not consider consuming assets but they have a favorite program at the time of tuning the radio, nevertheless do not feel an attachment or identification towards the radio that listens for that reason it is that the implementation of a manual of identity is recommended or marks of the even radio that can occur to know the best way and to implement communicational strategies that help to fortify the image. To stress that music is fundamental to define its tastes or preference of a program, this accompanying by a good production of sound effects that help to complete an ambient harmony and coexistence, without leaving of side the use of the technology that is indispensable so that the listener can participate and have greater opening within a radial program.
El sistema familiar e historia de vida de las personas privadas de libertad internas en el centro de atención a personas adultas en conflicto con la ley (CAPACL)
(2015)
García Prías, Nivia Elizabeth
;
Poaquiza Poaquiza, Ángel Patricio
Una sociedad se conoce por la Historia de vida que escribió, escribe y escribirá, las narrativas de las historias de vida social se desarrollan en función de la dinámica que permite conocer su contexto social, cultural, económico, político que la ha marcado; así, las historias de vida personales marcan acontecimientos significativos cuya génesis es por lo general los sistemas familiares. En esta investigación se analiza la historia de vida de las personas privadas de libertad escritas desde la intersubjetividad de sus actores, quienes expresan sus vivencias, sentires y emocionares al ser parte de un sistema familiar que poco o nada aportó a su construcción social. De igual manera, este trabajo investigativo presenta una nueva alternativa de intervención del Trabajo Social que posibilita a través de la narrativa deconstruir, construir y reconstruir las historias de vida de las personas privadas de libertad logrando una transformación de su perspectiva de vida individual, familiar y social que permita tener una permanente y efectiva reinserción social. A society is known by the life story it wrote, write and will write. The narrative of social life stories develop based on the dynamic information about its social, cultural, economic, political context which has marked it; thus, personal life stories are marked by significant events whose genesis is usually family systems. This research analyzes the history of life that detainees have written for themselves from the intersubjectivity of their experiences, who also express the feelings and emotions they had while they were part of family systems that contributed little or nothing to their social construction. At the same time, this research presents a new alternative for Social Work intervention which is possible through the narrative to deconstruction, to construct and reconstruct the life stories of the detainees achieving a transformation of their individual perspective, family life and social order, to keep a permanent and effective social reintegration.

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