Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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2018 - 201912020 - 20241

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Tema: search.filters.subject.GESTIÓN DE COMUNICACIÓN

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  • Miniatura
    Item type:Ítem,
    La gestión de la comunicación e imagen institucional del GAD Municipal de Pelileo (2024)
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08)
    Balladares Torres, Evelyn del Tránsito
    ;
    Guamán Guadalima, Nelly Gabriela
    With the purpose of strengthening communication so that it is effective, transparent and clear, the general objective of this research work was to analyze the management of communication in the Decentralized Autonomous Government of Pelileo. Addressing communication is necessary so that public institutions manage friendly forms of communication with their internal and external audiences, in order to guarantee that information is not distorted and does not become misinformation. Likewise, institutional communication currently goes through a series of epistemological and praxis changes, due to global phenomena that have changed the objects of study of this type of communication to be located within a corporate-institutional sphere. For this purpose, a qualitativequantitative methodology was developed, which focuses on the application of surveys to officials (three participants) who work in the Communication Unit, in addition to the application such as the interview aimed at citizens (three hundred and eighty-two participants). The results of the interview with the officials determined that the lack of professionals in the area of communication is a problem within the work team, and also on the part of citizens, it is necessary that the entity have better management of its social networks, because through this they can be informed directly. The main results of the survey highlighted that the use of social media such as Facebook is the platform through which the community interacts most frequently to find out about different activities, communication products, the type of information, the transparency of the administration in management. In another situation, the community of Pelileo’s survey suggests starting points such as quality communication products, greater citizen participation, clear and direct information, and better content management that the communication unit could implement to strengthen communication management
  • Miniatura
    Item type:Ítem,
    Las redes sociales como herramienta de información pública y difusión de la Gestión de la Coordinación zonal 3-Salud
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Periodismo Digital, 2018-12)
    Aguilar Aliaga, Myriam Guadalupe
    ;
    Naranjo Gamboa, Byron Orlando
    Information and communication technologies (ICTs) make global inroads in a very aggressive way, provoking and proposing changes in society in all aspects. Many of these are innovative and transform the forms of communication and interaction. These technologies brought with them the social networks, which constitute basic communication tools, which is used by most people, without limitation in age, sex, ideology, among others. In our environment we see that continuous use is made of them either to inform or communicate; people, companies, public and private institutions use them. In the Ministry of Public Health, its Zonal Coordinations in particular, it also makes use of social networks such as Facebook and Twitter. Through these networks, the Institution's work is reported, its Operating Units (Hospitals, Centers, Subcenters and Health Posts), daily through the personnel responsible for communication and institutional image upload information on actions and activities carried out by its authorities. However, there is little use of these tools to educate the population. Although health issues are broad and diverse, they could be disseminated in an appropriate, innovative and creative way through social networks, which would allow optimizing this communication resource and reaching the population in a more direct and timely manner.