Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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Mostrando 1 - 4 de 4
  • Miniatura
    Item type:Ítem,
    Entre el conflicto y la felicidad: narrativas del fútbol Profesional
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-07-09)
    Erazo Boada, David Alejandro
    ;
    Naranjo Gamboa, Byron Orlando
    Football, in local spaces, goes beyond the field lines and becomes a social phenomenon that shapes the identity and feelings of citizens, in this sense, the objective of the research is to observe how the dominant stories and narratives about professional football in Ambato have an impact on the processes of conflict and happiness of the audiences. To meet the objective, the qualitative methodology uses the Delphi technique through a panel of five experts linked to local sports journalism, which allows the origin of these stories and their effects to be confronted. It was evidenced that narratives are constructed through family inheritance, media discourse and media action, from which a conflict arises between Técnico Universitario and Macara, in addition to a comparative dynamic in which the defeat of the rival generates greater satisfaction than one's own success, which shows that the polarization of discourses increases social conflict in the face of competing traditions. Therefore, it is concluded that the football imaginary acts as a regulator of the collective mood, establishing patterns of behaviour that are manifested in the rejection of adversarial symbols and segregation of spaces.
  • Miniatura
    Item type:Ítem,
    Emociones y viralidad: estrategias de creadores de contenido en Tiktok
    (Universidad Técnica de Ambato, Facultad de Jurisprudenca y Ciencias Sociales, Carrera de Comunicaciòn, 2025-07-31)
    Macías Carrasco, Ariana Elizabeth
    ;
    Vayas Ruiz, Eliza Carolina
    Society, in its accelerated evolution, is currently in the moments in direct contact with the use and management of communication and information technologies in all areas; one of the aspects is the access and consumption of platforms (social networks), that occupy a significant amount of time and resources of children, teenagers, and adults; this study refers to the research on a specific social network (TikTok) based on the impact it generates on its users; sets as a general objective: Identify emotions and virality as well as the strategies of content creators on TikTok; to achieve the proposed objective uses a methodology with a quantitative approach, using information gathering instruments, surveys to collect data from audiences and content creators on TikTok, in order to obtain a broad and representative view of the perceptions and emotional reactions of users. From a sample of 384 users they were divided into two age groups, 18 to 24 years old and 25 to 30 years old, using statistical tools, the data means were established, the correlation between the variables analyzed, the perception of the content creators who follow, frequency of access and the impact generated by the content they visit. The results show that there is no significant difference between the impact of TikTok on the target audience of the two age groups there is a correlation between the emotions analyzed, virality and the strategies of content creators.
  • Miniatura
    Item type:Ítem,
    Las relaciones paterno-filial y empatía
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2024-02)
    Ortega Rivas, Ruth Karina
    ;
    Pino Loza, Eulalia Dolores
    Parent-child relationships and empathy is a problem that lies in the emotional and affective relationships, where parents must fulfill their roles of raising, educating, and forming their children. This is an indispensable factor for the development of society, since parenting practices influence the evolution of people as good beings in society, generating more empathetic people who can understand and comprehend what the other person needs. The general objective of this research was to analyze the influence of the parent-child relationship and empathy in the students of the Ricardo Dezcalzi Educational Unit of the Ambato Canton. The study group was structured by a total of 170 people, which were distributed among 85 parents and 85 students, where the methodology used was the quantitative approach, descriptive level, applying the hypothetical-deductive method. The first instrument to be used was the Perceived Parental Competence Scale-p (ECPP-p), comprising 22 items, comprising five (5) dimensions related to parent-child relationships and the second instrument was the Interpersonal Reactivity Index (IRI), comprising 28 items, comprising four (4) dimensions related to empathy. The most relevant results show that there are only two significant correlations between the dimensions applied; highlighting personal dedication and perspective taking have a slight correlation, with a Spearman's Rho value of 0.237; also shared leisure and perspective taking have a slight correlation, with a Spearman's Rho value of 0.232. However, perspective taking stands out as one of the most important dimensions, since it encompasses the others. It is concluded that parent-child relationships and empathy are not only interdependent, but also significantly influence the dynamics of the parent-child relationship, opening opportunities for more effective and emotional interventions and family support
  • Miniatura
    Item type:Ítem,
    La posverdad y la hipervisibilización: análisis comparativo del dsicurso entre Donald Trump y Rafael Correa
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-11)
    Gómez Pila, Mariela Elizabeth
    ;
    Vayas Ruiz, Eliza Carolina
    Political discourse in electoral campaigns is necessary to present short and long term proposals for the future of a country, the degree of commitment that those interested in running a government can be determined. However, has been separated from arguments based on the reason and sticks to communicative strategies that cause the banalization of events. In this investigation were analyzed comparatively discourse of Donald Trump and Rafael Correa issued in electoral campaigns from post truth and hypervisibilization. At the same time it was considered to use the inductive method to analyzed the linguistic and bodily particularities in the videos selected on the YouTube website determined as a secondary source. Thus, from a qualitative approach with non participant observation were established similarities and differences in the themes that politicians managed to persuade the population. The communication strategies used by the candidates are presented as grandiloquent promises, this generates the prominence of an emotional dissertation that goes beyond the substantial veracity of what is exposed at the moment and it is complex to be located in a scenario in which citizen participation is more active every day but that are subject to mastery of their emotions. Thus, the ‘power’ of the word breaks down the barriers of a communication that was previously believed possible only for the higher entities. The verbal manipulation that is used is not visible in people's eyes and unconsciously they take it as the only truth and the effect it produces in the brain is pleasure because of the convictions acquired in the experiences, with this, the verisimilitude works without doubt with motivations that exploit the image of the politician and do his stability as a leader necessary.