Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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2024 - 20252

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Tema: search.filters.subject.CULTURA VIAL

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Mostrando 1 - 2 de 2
  • Miniatura
    Item type:Ítem,
    Estrategias de comunicación para la construcción de la cultura vial
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-07-24)
    Flores Dávila, Nury Anahi
    ;
    Naranjo Gamboa, Byron Orlando
    The present research aimed to analyze the communicational narratives linked to road culture in the province of Tungurahua, through a qualitative, interpretative, and exploratory approach. For data collection, the focus group technique was used, consisting of 17 and 12 participants, respectively, whose interventions were organized into three clearly defined and structured thematic blocks. From these spaces for collective and participatory dialogue and exchange, various relevant narratives were identified, among them: the constant confrontation between road users, the lack of direct communication between them and traffic authorities, as well as the prevalence of selfish behaviors that significantly affect coexistence and safety in public and social spaces. In addition, established dynamics such as recklessness, disrespect for the law, and non-compliance with traffic regulations were evidenced, which reflects a persistent and deeply rooted structural problem in today’s society. Faced with this identified problem, proposals emerged such as including road safety education from childhood and strengthening this knowledge through creative and segmented communication campaigns, adapted to both digital media and different specific target audiences. These actions would help promote responsible habits and foster a real, profound, and lasting change in the collective mindset of citizens. In conclusion, it is recommended that future research address the impact of social media on the construction of civic road culture, considering the fundamental role it plays in the dissemination of messages, the formation of opinions, and the generation of responsible social awareness among the population.
  • Miniatura
    Item type:Ítem,
    Memoria fotográfica y su relación con la cultura vial contemporánea en Tungurahua
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-02)
    Martínez Cobo, Ana Paula
    ;
    Naranjo Gamboa, Byron Orlando
    The present research aims to represent the relevance and necessity of understanding the memory and contemporary change of road culture in Tungurahua. This is crucial for comprehending the history and constructing both collective and individual identity experienced on the streets in both the past and present. I consider the importance of this topic as it is an integral part of our social construction. The primary basis for this research will be the art of photography, given its ability to freeze time in an image and convey emotions. It serves as valuable visual information that allows us to understand our past, capture our present, and narrate it into the future. For this work, through the analysis of photographs, there is an intention to compile a collection of images that narrate the history of the main events that marked a before and after in the province. It will explore how transportation aligns with their realities and how it forms part of their road culture. Through this analysis, the aim is to demonstrate the contemporary evolution of road culture. The main objective of this study is to create a historical compilation that allows for the development of a portfolio containing photographs of the most important events, arranged chronologically up to the present day. This portfolio serves as a visual representation of contemporary change. The proposal is intended to be presented as a contribution to the public and road culture