Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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2019 - 201912020 - 20251

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Tema: search.filters.subject.COMUNICACIÓN NO VERBAL

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  • Miniatura
    Item type:Ítem,
    Los actos comunicativos en la cultura vial
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-07-24)
    Bautista Salazar, Mishell Sthefania
    ;
    Naranjo Gamboa, Byron Orlando
    Road culture is built through communicative acts that occur between different road users, such as pedestrians, cyclists, and drivers of various modes of transport, who interact continuously in public spaces. These communicative acts include both verbal and nonverbal communication, reflecting perceptions, norms, and values present in society. The overall objective of this study is to recognize the communicative acts manifested in road culture in the province of Tungurahua. The methodology was based on a qualitative approach and descriptive field research. The techniques applied were interviews with seven road users and a specialist, with personal communication in order to identify contrasts in communicative acts with respect to gender. and direct non-participant observation to establish the attitudes of interpersonal communication among road users. The main results indicate that social imaginaries constitute a symbolic and cultural framework that profoundly influences the construction and perception of road culture in the province. Likewise, interpersonal communication attitudes are characterized by a combination of verbal and nonverbal expressions that reflect social tensions present in public spaces. Furthermore, significant contrasts were found in communicative acts based on gender, with men tending toward more aggressive and confrontational communication, while women display more conciliatory and cautious attitudes, reflecting deep-rooted cultural stereotypes. These results underscore the need for strategies that integrate education, awareness, and cultural transformation to strengthen safe and respectful road coexistence in Tungurahua.
  • Miniatura
    Item type:Ítem,
    El impacto del reality Show "BLN la competencia" y su incidencia en al comunicación verbal y no verbal en los adolescentes de noveno y décimo de la escuela de educación básica "Teniente Hugo Ortiz" del Cantón Ambato de la Provincia de Tungurahua
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-02)
    Carrillo Vasco, Estefanía Alejandra
    ;
    Gamboa Orozco, Luis Alberto
    The research is based on the program of reality show "BLN competition" and the impact it causes on the ninth and tenth students of the School of Basic Education "Teniente Hugo Ortiz", in order to obtain the appropriate information, adolescents were surveyed to know what are the behaviors that students adopt when looking at this type of programming. The stereotypes that television is creating are role models that host the majority of viewers, whether by imitating fashion, the vocabulary that is often vulgar words or gestures that are often used by competitors, attitudes that do not match the adolescents' age, all this together create inappropriate behavior for students and leaving aside the respect that both women and men deserve. To deepen the topic, we started by researching the variables in encyclopedias, books, scientific articles and observing the same program to draw conclusions from the same, with the information already processed can perform a qualitative and quantitative analysis of the variables with these results. proceeds to verify the hypothesis. It can be concluded that the students feel identified with the program, because of the behavior presented by the participants of the reality, they show supposed realities that catch the attention of the viewers, with this research they try to fight the incidence that it provokes in the young people.