Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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2024 - 20252

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Tema: search.filters.subject.BIOPOLÍTICA

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  • Miniatura
    Item type:Ítem,
    De Fake News a infodemia: los cuentos mediáticos del COVID-19
    (2025-07-28)
    Gavilanes Villarroel, Leslie Belén
    ;
    Brito Alvarado, Leonardo Xavier
    ;
    Uniersidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales. Carrera de Comanicaciòn Social
    This research paper examines fake news and infodemia as unethical journalistic discourses during the Covid-19 pandemic. From an analytical and reflective perspective, the study aims to clarify the impact that misinformation and manipulation of information had on public opinion and trust in journalism, both globally and in Ecuador. During the health crisis, false news flooded everyday life, generating fear, uncertainty, and even apocalyptic scenarios. The technical and complex language used by scientists to communicate about the pandemic hindered public understanding, contributing to a widespread sense of fear. Communication and journalism failed to fully explain how the pandemic affected public health and the socioeconomic dimensions of countries. To highlight the presence of fake news in pandemicera media discourse, the study analyzes news from national and international outlets such as El Comercio, El Universo, BBC, CNN, RTVE, and El Universal. This crisis marked a turning point in political and social contexts, revealing an informational divide between governments, scientists, and civil society. In this scenario, journalism faced a major challenge due to the flood of false information rapidly spreading across digital platforms. The urgency to report news instantly, often without verifying facts, led to errors that damaged the profession’s reputation. Ultimately, this research seeks to contribute to the debate on journalistic ethics during global crises, proposing ideas and strategies to combat misinformation and restore public trust in the media.
  • Miniatura
    Item type:Ítem,
    La Biopolítica en anuncios publicitarios de higiene femenina
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08)
    Salgado Castellano, Paola Jhoana
    ;
    Brito Alvarado, Leonardo Xavier
    For years, menstruation has been stigmatised and marginalised within society, creating social discourses that it is something dirty, disgusting and even pathological, which is why women are taught from an early age to deal with it in secret and hide it, so that its existence is made invisible. Thanks to advertising, these ideas about the menstrual period have continued to be promoted, given that these advertising discourses hide a bio-politics of regulation and control of female bodies by showing a series of social imaginaries of femininity with the presence of women who are facilitated to hide their own menstrual cycle, uncovering their most sensual, sweet, funny, strong, but above all feminine side, thus influencing the identity and subjectivity of the female gender. It is therefore crucial to analyse feminine hygiene as a device of biopower included within advertising discourses to understand how women have become objects of control according to their reproductive capacity and how this has been promoted. This research opens the biopolitical debate from the communication of how the period has been treated as a tool of control and commercialisation. The methodological approach of this research is divided into two scenarios, the first is a bibliographical review of the biopolitical construction of the body and life, while the second is the formulation of femininity and menstruation within contemporary discourse, based on theoretical data that allow us to understand that the period is not only a biological process, but that a series of religious, social, cultural and political discourses have been woven behind it. Through interviews, the subjectivities and particular vision of women with respect to their development process from their first menstrual cycle are brought closer, while the content analysis of different advertisements for feminine hygiene products reveals the standards in which the female gender is pigeonholed, provoking feelings of shame, self-marginalisation, discomfort and insecurity in those who do not comply with the established norms