Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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  • Miniatura
    Item type:Ítem,
    El discurso en la canción "This is not America" y sus connotaciones sociopolíticas
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-03-06)
    Llerena Chinachi, Tamara Aracelly
    ;
    Viteri Torres, Walter Francisco
    The present thesis analyzes the sociopolitical connotations in the song This is Not America by Residente, identifying how its discourse denounces historical oppression, economic exploitation, and the cultural invisibilization of Latin America. The main objective is to describe these sociopolitical connotations, addressing elements of cultural resistance and criticism of imperialism. The research is primarily based on Van Dijk's Critical Discourse Analysis theory, complemented by Wittgenstein's concept of the language game to interpret the song's lyrics. The methodology employed is qualitative, utilizing the technique of critical discourse analysis. The analysis matrix was the main instrument used to break down the content into sociocultural, political, and linguistic dimensions. The analysis identified recurring themes, such as the resistance of indigenous peoples, symbolized through historical and cultural Latin American references. The results highlight that the song articulates a discourse that brings to light the struggles of marginalized groups in South America, while also redefining the concept of "América" from an inclusive perspective and celebrating the cultural diversity of the continent.
  • Miniatura
    Item type:Ítem,
    El disfrute de la melancolía: la “rockola” estéticas musicales ecuatorianas
    (Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicaciòn, 2024-08)
    Galarza Díaz, Rómulo José
    ;
    Brito Alvarado, Leonardo Xavier
    The present research work, entitled "THE ENJOYMENT OF MELANCOLIA: THE "ROCKOLA" ECUADORIAN MUSICAL AESTHETICS", starts from a bibliographic review related to the central theme, where from the melodrama present in the cultural industries of literature, radio, television, film and music, we seek to understand the social everyday life of the popular class, because in Latin America through the melodrama is built its history and cultural identity, observing how the discourse of love has been used as a strategy to sensitize people at the time of observing the differences in social and cultural classes. Transferring this context to Ecuador, the study of Ecuadorian music is carried out, especially the rock music genre, to understand how the elites exclude popular cultures and all the contents produced and related to them, so this study based on rock music, seeks to understand the ways of life of the Ecuadorian people based on the melodramatic attitude and its discourse of love and melancholy that engages through emotional narratives a series of enjoyable and empathetic contents with Ecuadorian audiences. A methodology based on the elaboration of aesthetic and musical discourse analysis matrices present in the rock and roll genre from the melodramatic section is used, which indicate information such as: musical characteristics, use of rhetorical figures, rhythm and musical tone, assonant and consonant rhyme, language forms, discourse intentionality, structure of the musical discourse. This thesis is divided into: Chapter I, theoretical framework, aimed at refuting, defending and contextualizing this study from the assessment of different theorists who dominate and know the subject of melodrama and cultural industries. Chapter II, the methodology used in this study presents the model in which this research is worked and developed. Chapter III, in the section of discussion and analysis of the results, indicates the information obtained by applying the methodology and theoretical knowledge to the musical songs selected for this study, finally. Chapter IV indicates the conclusions obtained at the end of this research work
  • Miniatura
    Item type:Ítem,
    Impacto mediático del covid-19 en el sector artístico musical de la ciudad de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-10)
    Lippke Zurita, Lenin Fabricio von
    ;
    Naranjo Gamboa, Byron Orlando
    The pandemic caused by the Covid-19 virus has caused short and long-term havoc in all labor sectors around the world, so that people and society in general have been affected in its social, private, and social work life. The labor part that was previously mentioned is of great importance. Since all labor sectors were affected, having to postpone activities o adapt a new work modality in order to continue. Of all of the sectors affected, the musical artistic sector was the most affected by the situation of the pandemic, forcing those who live and work in this field to completely stop their activities without any contingency plan or possible support to be able to maintain their rhythm of life during the course of 2020. In the investigation that carried out on the media impact of Covid-19 in the musical artist sector of the city of Ambato, it was determined that many of the participants lost their economic activity, forcing them to rethink activities outside their occupational field in order to maintain their subsistence and economic fluidity due to the restrictions issued by the advance of the pandemic. The participation of the artists was key to determine how much the pandemic affected them during the days of confinement and also being able to know the activities they carried out in order to recover their economy and thus stay afloat in the course of 2020-2021.
  • Miniatura
    Item type:Ítem,
    La Educomunicación y el aprendizaje musical en los niños de séptimo año de la Escuela de Educación Básica Patate
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales , Carrera de Comunicación Social, 2016-06)
    Villacrés Vicuña, Angélica Eulalia
    ;
    Naranjo Gamboa, Byron Orlando
    Educommunication besides being an instrument that contributes to the development of society, it constitutes a set of teaching and learning strategies that seek the acquisition of knowledge of each social entity in its various scenarios, languages and cultures. Therefore, through a critically reflective process, it can promote training, in this case to the students and teachers, who are the subject matter of this investigation. Educommunication is important because it involves many aspects that deserve to be studied, individuals show a list of individual acquired characteristics molded under circumstances that lead to synchronize this research with other sciences. For collecting the information described in this study, interviews and surveys were the used resources that helped us know how media education and musical learning in the classroom is given. The goals with which we worked were basically identify educommunication in the musical learning with children in seventh grade from the Patate Basic School of Education, analyze how educommunication is generated in the musical learning and diagnose musical learning of boys and girls, It is necessary to train for the emission of messages and to understand them in a critical fashion. The present study was conducted under a focus on a joint research, meaning qualitative and quantitative variables regarding research. The knowledges given in the proposal will help for the development of the educommunication more real in the Educative Institution where teachers and students acquired characteristics that are molded to build knowledge as it will constitute valuable contributions to the country.