Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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La transformación de la comunicación corporativa en la era digital y el impacto de las herramientas tecnológicas en la productividad organizacional: Caso de estudio LOTUS ESCROW
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-01-15)
Amaya Acurio, Cristian Javier
;
Tamayo Rodriguez, Alicia Paulina
The present research provides an in-depth analysis of the transformation of corporate communication in the digital era and the impact that technological tools have on organizational productivity. In a context where work dynamics are rapidly evolving and companies increasingly demand agile processes; digitalization has become a fundamental axis for optimizing management and strengthening the internal flow of information. This study examines how the adoption of digital platforms, remote communication systems, and collaborative tools has substantially reshaped communication processes within organizations, enabling greater efficiency in task coordination, faster decision-making, and a more connected work environment. Based on institutional information from Lotus Escrow, a company consolidated in the United States real estate market, the research analyzes the practices, strategies, and technological resources implemented to manage remote communication and sustain high levels of productivity. Through a mixed-methods approach that combines a literature review with semi-structured interviews and surveys administered to collaborators, the study identifies the benefits of digitalization, including improved performance, reduced operational times, and the ability to work asynchronously without compromising process quality. Likewise, relevant challenges are recognized, such as the need for continuous training, cultural adaptation, and the proper administration of technological platforms to avoid information overload or communication gaps. The results show that when digital tools are implemented strategically and accompanied by adequate human resource management, they not only strengthen internal communication but also drive operational efficiency and organizational development. This analysis contributes to understanding the importance of digital communication as a strategic resource for business productivity, especially in highly competitive and constantly evolving environments.
Gestión de la comunicación. Caso de estudio: Mushuc Runa Sporting Club de Ambato
(Universidad Técnica de Ambato, Facultad de Jurisprudenca y Ciencias Sociales, Carrera de Comunicaciòn Artículo Académico, 2025-08-01)
Rea Lindo, Christian Ariel
;
Guamán Guadalima, Nelly Gabriela
La comunicación interna y su incidencia en la gestión institucional del Club Técnico Universitario
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-07-24)
Armijo Solórzano, María José
;
Viteri Torres, Walter Francisco
This research analyzes the relationship between internal communication and institutional management within Club Técnico Universitario, a professional sports institution based in Ecuador. The study adopts a qualitative approach, applied in nature, and follows a single-case design with a cross-sectional perspective. Data collection involved semi-structured interviews with key stakeholders, structured surveys directed at administrative and operational staff, and documentary analysis of institutional sources Findings indicate that, although functional channels are in place and internal messages are generally perceived as clear, timely, and adequate, there are still limitations concerning feedback mechanisms, staff participation, and the strategic planning of communication processes. Institutional management is regarded as acceptable, yet gaps remain in interdepartmental coordination and in the effective inclusion of personnel in strategic decision-making. The statistical analysis using Spearman’s coefficient revealed a strong and significant correlation between the perception of communicational clarity and the evaluation of managerial capacity, thereby confirming the central hypothesis of the study. It is concluded that internal communication is not merely an operational tool, but a structural axis that shapes the effectiveness, legitimacy, and sustainability of the management model. Based on these findings, it is recommended to implement a strategic internal communication plan that aligns informative processes with institutional goals, fostering a participatory and transparent organizational culture.
La comunicación interna en los grupos scouts de la ciudad de Latacunga
(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-09)
Muñoz Canchignia, David Alejandro
;
Guamán Guadalima, Nelly Gabriela
At present there is little relevant data on the subject of the Scouts in Ecuador, that is why the research is important, since it will inquire about internal communication within the scout groups in the city of Latacunga. The research according to the method of study is of qualitative and quantitative type, using study techniques such as the interview, having as an instrument a script of semi-structured questions; and the survey as an instrument that yields accurate figures. The study was carried out within the Scout groups of the city of Latacunga, these are: Scout Group Vicente León #1, Scout Group Hermano Miguel #2, Scout Group La Salle #4, Scout Group Juan Bautista La Salle #7, Scout Group Chaminade XXII #10, Scout Group Fénix VCV #12 and, last but not least, Scout Group ESPE Scout #15. And it is concluded that personal interaction channels such as meetings with other divisions are proposed, since the results obtained mention that they do it via Internet in them different obstructions can be found for the reception of information or communication.
Comunicación organizacional y su incidencia en la imagen institucional de la empresa pública municipal para la gestión integral de desechos sólidos de Ambato
(Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-07)
Pérez Martínez, Alex Paúl
;
Tamayo Rodríguez, Alicia Paulina
This thesis focuses on the research and analysis of organizational communication and the impact it has on the institutional image of the Municipal Public Company for the Comprehensive Management of Solid Waste in Ambato (EPM-GIDSA). Its content covers important topics on the subject to achieve the stated objectives and help the public institution, which, being a public entity, has a greater responsibility between society and the community of Ambato. Likewise, it directly and indirectly benefits an entire population with an essential service for a good life, such as the comprehensive management of solid waste in public spaces in Ambato. It should be noted that the methodology applied in this research has an approach based on the mixed paradigm between qualitative methodology and quantitative methodology. The first data collected in this investigative work were collected through surveys applied both internally and externally to the EPM-GIDSA and, of course, they were properly analyzed and interpreted. Finally, it is concluded that the organizational communication of the EPM-GIDSA favorably affects its institutional image, but there are certain aspects in external communication that can be improved to have a greater scope and impact within the society of Ambato. The proposal that arises once the necessary information has been obtained is directed towards communication strategies around the new service provided by the public company to the community
Estrategias comunicacionales para el comercio popular caso Mercado Central de Ambato
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2019-05)
Carrillo Davila, Wendy Rosario
;
Sánchez Peña, Marco Iván
Study the treatment given to the internal and external communication of the Central Market of the Ambato canton through communication strategies that improve the popular trade within this collection center, promoting and encouraging values of understanding of internal statutes and regulations as well as cooperation and Teamwork, which appear non-existent among merchants; as well as stimulating external communication through the promotion of products and services offered within it. Determines themes based on organizational communication and solidarity popular economy through tools of diffusion in virtual and traditional media. It contains the analysis of the problem from the qualitative approach, by means of evaluation and monitoring through surveys based on the law of inference. It is concluded that the desire of the retailers is to find mechanisms that allow them to market their products in a better way and obtaining better economic returns. It could be said that the vending machine or vending machine makes its place a temple to commerce.
Imagen corporativa y estrategias de comunicaicón para el Centro Comercial Ferroiviario de la Ciudad deAmbato en el periodo marzo- agosto 2018
(2019-03)
Tibanta Martínez, Andrea Lizeth
;
Guamán Guadalima, Lelly Gabriela
Understanding the field of communication and its various forms to develop it is not an easy task, but a work of love and dedication. The following research focuses on the fourth branch of social communication, and it is the Organizational, the same that works with entities, institutions or organizations focused on providing a good or service to the public. In this case we have a guild of merchants who depend on a public and their work is the purchase and sale of clothing wholesale and retail. It is intended to work on the image and corporate identity of the place where people work, since this site does not have a representative icon; Therefore, it is important that everyone knows that the image is an important part of communication and more so of a group of associates, as is the case. The corporate image is a graphic representation, which is developed through different points, its elaboration is made up of history, colors, corporate values, opinion of the people, and after doing a previous investigation to obtain the necessary information so as to obtain what A brand manual is determined. Internal communication is also necessary, which encompasses the relationship and information that exists within the association (between merchants), as well as external communication that deals with the relationship between customers and merchants; These two phases are the fundamental pillar for organizational communication flow properly and can show a quality image to your audience and competition at the local level.
La relación entre la aplicación de los principios de la comunicación interna y el rol del comunicador social con los públicos internos del Gobierno Autónomo descentralizado de la Parroquia Ambatillo de la ciudad de Ambato
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2018-03)
Yuquilema Paucar, Lourdes América
;
Jiménez Sánchez, Álvaro
In a company everything communicates and this is one of the reasons why it is safe to say that there are no companies without internal communication. The lack of spaces for communication management in the GAD of the Ambatillo parish hinders the growth of projects and therefore also that of people. The lack of Dircom (Direction in Communication) makes it impossible to use new and correct communication strategies, this limits the communication between the internal publics (middle managers, managers) is fast, simple and fluid. Using internal communication as a strategic tool to achieve the goal pursued by the organization, is communication specifically aimed at the internal audience, the staff of a company, all its members and that arises in order to generate a productive, harmonious and participatory. For this tool to be useful, it must be carried out by a professional who understands the needs of an organization and thus effectively guide the current administration of the GAD of Ambatillo Parish, for this reason the communication professional has the role of developing Comprehensive strategies and detect problems in communication between the members of the organization and between the different levels of command.
Comunicación institucional e imagen corporativa de la compañía de seguros Sweaden de la Ciudad de Ambato
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11)
Villafuerte Caicedo, Gabriela Alejandra
;
Viteri Torres, Walter Francisco
"Institutional Communication and Corporate Image of the Sweaden Insurance Company of the City of Ambato" The Insurance Company Sweaden is a private institution, the same one that was born from the initiative of a group of businessmen/ partners that he has the vision of a service of quality and important attributes and aggregate values of their products/ services. At the present time Sweaden cia. Insurance is among the 15 most important companies in the country and appointed by the Superintendency of Banks and Insurance, your constant and balanced growth is based on the leadership of its founder and Executive Chairman, who with his management has gained the recognition in the market of your brand. Focuses the research, analysis, training and improvement of complex variables that make up communicative processes in Sweaden The Insurance Company of the city of Ambato, will help to promote the interrelation between their internal and external audiences for its strengthening and improvement of the image and performance of the same, in turn establish a principle of integration, as it is an institution with a flow of information and communication, for the arrival and the fulfilment of its mission and objectives.
La comunicación interna y el plan de comunicación de la EP-EMAPA-A en el publico externo de Ambato
(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-11)
Valle Acurio, Diego Mauricio
;
Ortega Arcos, Wagner
The internal communication allows to improve the image of the company gaining an excellent reputation of all its internal and external public facilitates the communication and the work environment in every institution. For this reason the manager and administrative staff of EP-EMAPA-A must be positive leaders to exploit the personal and intellectual talent of all staff. In order for all the staff to fulfill the communicative strategies, studies will be carried out inside and outside the company, according to these results of accomplishing the respective objectives and goals that each member of the organization must fulfill. Field studies and research will be carried out to know the reality of the company, it is taken into account the internal and external public because this way the different solutions to the problem will be determined and, through the elaboration of strategies, the shortcomings will be corrected in the area of communication. At the conclusion of the study it is verified that it is necessary to make a communication plan for the benefit of its publics and above all to improve the internal and external communication so that the image and credibility of the company this with the sufficient levels of communication to have a good atmosphere work and be productive.

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