Jurisprudencia y Ciencias Sociales
URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892
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Item type:Ítem, Representación mediática y contenido digital: El caso de los niños afroecuatorianos de Las Malvinas(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-01-15) ;Arévalo Arcos, Nahomy AnahíVayas Ruiz, Eliza CarolinaThis research describes how the case of Afro-Ecuadorian minors in Las Malvinas was represented in the media and digital content. The question to be answered is: How are media Tepresentations of Afro-Ecuadorian children in Las Malvinas perceived by the audience? To this end, a mixed methodology is used, with survey techniques for the Afro-Ecuadorian and mestizo populations, as well as content and discourse analysis in the digital media Primera Plana ECU and Ecuador TV. By applying these techniques, it is found that the Afro population is not represented in the media, and that the case of Afro-Ecuadorian minors is exposed in the media two weeks after their disappearance. The media outlets in the sample do not mention the ethnic identity of the victims of forced disappearance. When compared with other studies, it is determined that discrimination and racism are still present in Ecuador. However, this is not a problem unique to the country, but rather an international issue. Furthermore, it is noted that there is no significant Afro-Ecuadorian presence in the media. Therefore, it is concluded that there is invisibility and inequality in the media sphere towards the Afro-Ecuadorian people. In addition, public perceptions are divided, with some in favor of the government and others seeking justice, transparency, and clarification of the Las Malvinas case.Item type:Ítem, El Trabajo Social y la Responsabilidad Social en el Gobierno Autónomo Descentralizado Municipalidad de Ambato(Universidad Tècnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2024-08) ;Alarcón Valverde, Andrea CristinaOrtiz Díaz, Marcelo IvánSocial Responsibility (SR), although it is a topic that has been booming for some years in several countries, is relatively new in Ecuador. As a society, we must be aware of the importance of its correct application and demand that the services and products we receive maintain affinity with this conduct of respect towards the community. The implementation of SR in the business environment, specifically in the Decentralized Autonomous Governments, is a topic that, although it can become controversial, should not be forgotten. The exhaustive knowledge that this research aims to provide is what will lead us to achieve a community that trusts its authorities and that is willing to support their initiatives because there will be the certainty that their interests are being looked after. The objective of this study is to know the level of knowledge that exists on the subject among GADMA workers, to determine the influence that Social Work has in the application of Social Responsibility in this institution and to identify the type that is applied in the Municipality, so that based on this we can offer the best proposal to make Social Responsibility effective using the knowledge and skills of the Social Worker. With this purpose, we have used a quantitative methodological design, applying a questionnaire specifically designed for the collection of the data we need to support this work, this was applied to a group of workers from different departments and secretariats, in order to know in a generalized way the state in which the use of this commitment to society is. The conclusions obtained are based on the perceptions of the people surveyed on the management of the implementation of projects and services that have been provided in order to offer better conditions to the collaborators of this entity, about which there is little clarity, from the conceptual vacuum, the benefits or who are in charge of executing them. Finally, it is proposed the creation of a manual for the correct application of Social Responsibility in the municipalities, based on the knowledge and clarification of functions
