Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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2021 - 20262

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Fecha de inicio: 2021Tema: search.filters.subject.INDUSTRIA CULTURAL

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Mostrando 1 - 2 de 2
  • Miniatura
    Item type:Ítem,
    El cine como herramienta de crítica social
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-07-06)
    Hinojosa Santillán, Nahomi Alejandra
    ;
    Vayas Ruiz, Eliza Carolina
    This research examines Latin American cinema as a symbolic mediation device oriented toward social criticism. Through a qualitative, interpretive-descriptive approach, the study analyzed a corpus comprising Fresa y Chocolate, La historia oficial, City of God, and The Rose Seller, applying a cinematographic analysis matrix that integrated structural issues, character construction, formal resources, and ideological discourses. The findings demonstrate that these productions transcend entertainment to function as spaces of cultural contestation, where realist aesthetics and the humanization of marginalized subjects denaturalize systemic violence and historical exclusion. By avoiding closed narrative resolutions, the films ethically interpellate viewers, fostering active decoding and collective awareness. It is concluded that regional cinema not only reflects social tensions but operates as a pedagogical and transformative tool, whose sustainability relies on strengthening cultural policies that safeguard its critical autonomy against transnational commercial circuits.
  • Miniatura
    Item type:Ítem,
    El culto al cuerpo y la opinión pública: caso del Influencer The Yitan
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-03)
    Mejía Pinto, Danilo Alejandro
    ;
    Proaño Zurita, Jenny de los Ángeles
    This research work focuses on The cult of the body and public opinion: case of the influencer The Titan. This research starts from the search for information on the two variables to be treated. The same that are objects of primary study for the development of this work. In this way, research is carried out whose primary objective is to establish the impact that body worship has on public opinion through the study of the content of the YouTube channel of the Influencer The Titan. The methodology that frames this research is quantitative, the same that allows the analysis and interpretation of the results obtained. Using as a means of collecting numerical data, the application of a Likert scale, which consists of 12 items, which measure the degree of agreement and disagreement of the people who view the videos of the youtuber The Titan, in turn was carried out the analysis of the content of the youtuber videos, for this analysis we proceeded to collect data through a questionnaire of 10 questions for the 2 videos, which are focused on measuring the degree of interaction, satisfaction and disgust shown by the followers of The Titan through their comments. Demonstrating that the cult of the body is influenced by the active participation of society. Through this research, it was possible to verify and conclude that most people are framed within the beauty standards imposed in society by adopting fashions or trends that constantly emerge.