Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

Examinar

Filtros

2022 - 20262

Ajustes

Fecha de inicio: 2020Tema: search.filters.subject.INTERACTIVIDAD

Resultados de la búsqueda

Mostrando 1 - 2 de 2
  • Miniatura
    Item type:Ítem,
    El podcast como nueva alternativa mediática en la comunicación digital
    (Universidad técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-07-06)
    Chico Chicaiza, Alan Steven
    ;
    Robayo Valencia, Clara Elena
    his research project analyzes the transformation of the communication ecosystem in Ecuador through the consolidation of the podcast as a digital mediation process. Under a media ecology approach, the study examines the narrative, interactive, and linguistic dimensions within the national context, using 4hí Humildemente, Sorbito de Opinión, and Darán Viendo as case studies. The findings demonstrate that the transition from analog audio to on-demand consumption reconfigures power dynamics between senders and receivers, restoring temporal autonomy to users against the rigidity of traditional linear radio. Structural features such as asynchrony and digital persistence function as an "extended time," allowing cultural and entertainment narratives to integrate organically into the fragmented daily routines of the audience. Furthermore, the study highlights the role of social media platforms in content co-creation and the strategic deployment of "viral fragmentation" (short video clips) as algorithmic hooks to expand reach. In discursive terms, the success of the podcast lies in a narrative of intimacy and horizontality, prioritizing natural speech over conventional broadcasting styles. Finally, the economic sustainability of the medium is addressed, determining that it depends on converting community engagement into tangible assets. The study concludes that the podcast operates as a democratizing agent in Ecuador, decentralizing access to the microphone and giving voice to diverse identities
  • Miniatura
    Item type:Ítem,
    El consumo de información de los seguidores del Diario el Heraldo de Ambato en su red social Facebook
    (Universida Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales,Carrera de Comunicación Social, 2022-10)
    Zurita Ruano, Erika Thalía
    ;
    Guamán Guadalima, Nelly Gabriela
    ABSTRACT The media of the 21st century have adapted to digital journalism due to the advantages offered by the Internet, such as interactivity, the tools offered by platforms for better management of publications and instant communication. The consumption of information by users is of the utmost importance for these communication media that have migrated to the networks, to achieve interactivity with their followers so that there are comments on their publications and thus be able to reach more users.diario El Heraldo de Ambato has its social network on Facebook in which they publish daily and have 58,697 followers who view their publications. In this context, the objective of this research is to analyze the level of information consumption of the followers of the newspaper El Heraldo de Ambato on its social network Facebook. To do this, the quantitative methodology with metrics on the web was used to measure the statistical data of the social network, surveys were also conducted to 382 followers of the media in analysis with questions about the consumption of information from the newspaper in its social network Facebook. Among the data obtained it is evident that there is a high consumption of information of the followers of the newspaper in its social network Facebook and consequently it becomes one of the means of communication most used by people to inform themselves.