Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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2022 - 20265

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Fecha de inicio: 2020Tema: search.filters.subject.COMUNICACIÓN INTERNA

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Mostrando 1 - 5 de 5
  • Miniatura
    Item type:Ítem,
    La transformación de la comunicación corporativa en la era digital y el impacto de las herramientas tecnológicas en la productividad organizacional: Caso de estudio LOTUS ESCROW
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-01-15)
    Amaya Acurio, Cristian Javier
    ;
    Tamayo Rodriguez, Alicia Paulina
    The present research provides an in-depth analysis of the transformation of corporate communication in the digital era and the impact that technological tools have on organizational productivity. In a context where work dynamics are rapidly evolving and companies increasingly demand agile processes; digitalization has become a fundamental axis for optimizing management and strengthening the internal flow of information. This study examines how the adoption of digital platforms, remote communication systems, and collaborative tools has substantially reshaped communication processes within organizations, enabling greater efficiency in task coordination, faster decision-making, and a more connected work environment. Based on institutional information from Lotus Escrow, a company consolidated in the United States real estate market, the research analyzes the practices, strategies, and technological resources implemented to manage remote communication and sustain high levels of productivity. Through a mixed-methods approach that combines a literature review with semi-structured interviews and surveys administered to collaborators, the study identifies the benefits of digitalization, including improved performance, reduced operational times, and the ability to work asynchronously without compromising process quality. Likewise, relevant challenges are recognized, such as the need for continuous training, cultural adaptation, and the proper administration of technological platforms to avoid information overload or communication gaps. The results show that when digital tools are implemented strategically and accompanied by adequate human resource management, they not only strengthen internal communication but also drive operational efficiency and organizational development. This analysis contributes to understanding the importance of digital communication as a strategic resource for business productivity, especially in highly competitive and constantly evolving environments.
  • Miniatura
    Item type:Ítem,
    Gestión de la comunicación. Caso de estudio: Mushuc Runa Sporting Club de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudenca y Ciencias Sociales, Carrera de Comunicaciòn Artículo Académico, 2025-08-01)
    Rea Lindo, Christian Ariel
    ;
    Guamán Guadalima, Nelly Gabriela
  • Miniatura
    Item type:Ítem,
    La comunicación interna y su incidencia en la gestión institucional del Club Técnico Universitario
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-07-24)
    Armijo Solórzano, María José
    ;
    Viteri Torres, Walter Francisco
    This research analyzes the relationship between internal communication and institutional management within Club Técnico Universitario, a professional sports institution based in Ecuador. The study adopts a qualitative approach, applied in nature, and follows a single-case design with a cross-sectional perspective. Data collection involved semi-structured interviews with key stakeholders, structured surveys directed at administrative and operational staff, and documentary analysis of institutional sources Findings indicate that, although functional channels are in place and internal messages are generally perceived as clear, timely, and adequate, there are still limitations concerning feedback mechanisms, staff participation, and the strategic planning of communication processes. Institutional management is regarded as acceptable, yet gaps remain in interdepartmental coordination and in the effective inclusion of personnel in strategic decision-making. The statistical analysis using Spearman’s coefficient revealed a strong and significant correlation between the perception of communicational clarity and the evaluation of managerial capacity, thereby confirming the central hypothesis of the study. It is concluded that internal communication is not merely an operational tool, but a structural axis that shapes the effectiveness, legitimacy, and sustainability of the management model. Based on these findings, it is recommended to implement a strategic internal communication plan that aligns informative processes with institutional goals, fostering a participatory and transparent organizational culture.
  • Miniatura
    Item type:Ítem,
    La comunicación interna en los grupos scouts de la ciudad de Latacunga
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-09)
    Muñoz Canchignia, David Alejandro
    ;
    Guamán Guadalima, Nelly Gabriela
    At present there is little relevant data on the subject of the Scouts in Ecuador, that is why the research is important, since it will inquire about internal communication within the scout groups in the city of Latacunga. The research according to the method of study is of qualitative and quantitative type, using study techniques such as the interview, having as an instrument a script of semi-structured questions; and the survey as an instrument that yields accurate figures. The study was carried out within the Scout groups of the city of Latacunga, these are: Scout Group Vicente León #1, Scout Group Hermano Miguel #2, Scout Group La Salle #4, Scout Group Juan Bautista La Salle #7, Scout Group Chaminade XXII #10, Scout Group Fénix VCV #12 and, last but not least, Scout Group ESPE Scout #15. And it is concluded that personal interaction channels such as meetings with other divisions are proposed, since the results obtained mention that they do it via Internet in them different obstructions can be found for the reception of information or communication.
  • Miniatura
    Item type:Ítem,
    Comunicación organizacional y su incidencia en la imagen institucional de la empresa pública municipal para la gestión integral de desechos sólidos de Ambato
    (Universidad Técnica de Ambato,Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2022-07)
    Pérez Martínez, Alex Paúl
    ;
    Tamayo Rodríguez, Alicia Paulina
    This thesis focuses on the research and analysis of organizational communication and the impact it has on the institutional image of the Municipal Public Company for the Comprehensive Management of Solid Waste in Ambato (EPM-GIDSA). Its content covers important topics on the subject to achieve the stated objectives and help the public institution, which, being a public entity, has a greater responsibility between society and the community of Ambato. Likewise, it directly and indirectly benefits an entire population with an essential service for a good life, such as the comprehensive management of solid waste in public spaces in Ambato. It should be noted that the methodology applied in this research has an approach based on the mixed paradigm between qualitative methodology and quantitative methodology. The first data collected in this investigative work were collected through surveys applied both internally and externally to the EPM-GIDSA and, of course, they were properly analyzed and interpreted. Finally, it is concluded that the organizational communication of the EPM-GIDSA favorably affects its institutional image, but there are certain aspects in external communication that can be improved to have a greater scope and impact within the society of Ambato. The proposal that arises once the necessary information has been obtained is directed towards communication strategies around the new service provided by the public company to the community