Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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Fecha de inicio: 2020Tema: search.filters.subject.COMUNICACIÓN CORPORATIVA

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    Item type:Ítem,
    La transformación de la comunicación corporativa en la era digital y el impacto de las herramientas tecnológicas en la productividad organizacional: Caso de estudio LOTUS ESCROW
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-01-15)
    Amaya Acurio, Cristian Javier
    ;
    Tamayo Rodriguez, Alicia Paulina
    The present research provides an in-depth analysis of the transformation of corporate communication in the digital era and the impact that technological tools have on organizational productivity. In a context where work dynamics are rapidly evolving and companies increasingly demand agile processes; digitalization has become a fundamental axis for optimizing management and strengthening the internal flow of information. This study examines how the adoption of digital platforms, remote communication systems, and collaborative tools has substantially reshaped communication processes within organizations, enabling greater efficiency in task coordination, faster decision-making, and a more connected work environment. Based on institutional information from Lotus Escrow, a company consolidated in the United States real estate market, the research analyzes the practices, strategies, and technological resources implemented to manage remote communication and sustain high levels of productivity. Through a mixed-methods approach that combines a literature review with semi-structured interviews and surveys administered to collaborators, the study identifies the benefits of digitalization, including improved performance, reduced operational times, and the ability to work asynchronously without compromising process quality. Likewise, relevant challenges are recognized, such as the need for continuous training, cultural adaptation, and the proper administration of technological platforms to avoid information overload or communication gaps. The results show that when digital tools are implemented strategically and accompanied by adequate human resource management, they not only strengthen internal communication but also drive operational efficiency and organizational development. This analysis contributes to understanding the importance of digital communication as a strategic resource for business productivity, especially in highly competitive and constantly evolving environments.