(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-05)
Velastegui Carbajal, Gabriela Jacqueline
;
Viteri Torres, Walter Francisco
The research has focused on correcting the inconveniences generated by the poor internal communication of COEXPO Cía. Ltda., Causing a deterioration in its productivity. In order to solve this problem, it has been preferred to use a methodology with a qualitative approach, with which personal interviews were carried out with each member of the company, interviews that covered topics on the areas of internal communication and productivity of the organization; The variables were also explored and correlated to determine causes and effects of the problem. Once the results of the interviews were observed, it was evident that the company in question has communication difficulties, its level of knowledge about the functionality of internal communication is low and it is not potentialized correctly, which leads to a weakening in several aspects such as Productivity and the work environment. For this reason, it is recommended to execute an Internal Communication Plan in which all those who make up the company participate and establish communication strategies that help improve the company's failures in this area, which also improves the economic environment.
