Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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Autor/a: search.filters.author.Maigua Ataballo, Lisbeth Nayeli

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    Item type:Ítem,
    Comunicación e inclusión en THE CHOSEN: una mirada semiótica de los personajes marginados
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-01-20)
    Maigua Ataballo, Lisbeth Nayeli
    ;
    Tamayo Maldonado, Alex Rodrigo
    This study analyzes how the series The Chosen represents marginalized characters and how these scenes influence the construction of messages of social inclusion. The work analyzes the representation of communication and inclusion from a semiotic perspective, in order to understand how the meaning of marginalization is constructed in the narrative and what its impact is on the social change that the series proposes. The research was designed as a basic, descriptive, and interpretive study with a qualitative approach, which facilitated the investigation of the meanings generated by the images and the viewer's interpretation. Techniques such as semiotic analysis, discourse analysis, direct observation, and semistructured interviews were applied to participants with relevant interpretive experience and prior familiarity with the series. The study corpus included scenes that demonstrate the social problems of marginalization. The results show that the series uses audiovisual and discursive resources that expose the vulnerability and dignity of the characters, generating representations that invite a more humane understanding of marginalization. The interviews revealed that viewers relate these images to their personal experiences, recognizing integration as a process based on recognition and empathy. Finally, in addition to showing situations of exclusion, The Chosen encourages reflections that promote social integration and questions the limits of audiovisual representations