Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

Examinar

Filtros

20261

Ajustes

Autor/a: search.filters.author.Chachipanta Quinatoa, Sandra JazmínTema: search.filters.subject.COMUNIDAD

Resultados de la búsqueda

Mostrando 1 - 1 de 1
  • Miniatura
    Item type:Ítem,
    La función comunicativa de la vestimenta indígena entre lo identitario y utilitario
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-01-15)
    Chachipanta Quinatoa, Sandra Jazmín
    ;
    Naranjo Gamboa, Byron Orlando
    This research analyzes the communicative function of indigenous clothing, understood as a system of meaning that links memory, identity, and social practices within Andean communities. The study was designed to understand how elements of traditional clothing express cultural messages that combine identity and utility, revealing the tension between tradition, everyday use, and processes of re-signification in modernized or contemporary contexts. This study carried out qualitative research at the interpretive and descriptive level, using methods such as direct observation, semi-structured interviews, and documentary exploration, which was directed at owners and connoisseurs of indigenous attire. The results show that clothing not only fulfills practical functions, but also communicates the main symbols associated with prestige, belonging, origin, respect, and community dynamics, transforming itself into a form of visual communication that expresses status, roles, and social connections. Likewise, it was identified that each garment contains meanings and that its use is regulated by cultural norms that determine designs, colors, materials, and combinations. The discussion shows that indigenous clothing keeps culture alive and helps peoples recognize each other.