(Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2017-03)
Bravo Villacrés, María José
;
Medina Tuapanta, María Elena
This research investigative has as purpose to establish the relationship between the interculturality and the contents of the programming of the Unimax TV cannel, will be addressed conceptualizations and theoretical postures related with the communication, cultural diversity, identity, miscegenation, racism, ethnocentrism, popular culture, social groups, intercultural communication and hypertelevision, where the human being is the primordial element to enable the processes of social transformation.
The methodology was based on a qualitative - quantitative, with the modalities of research; documentary bibliographical; in terms to the technique of data collection, it was applied content analysis through a book of codes and analysis sheets. Completed the study of the contents of the programming it was verified that the Unimax TV cannel has intercultural contents, but there is a biased handling of the themes giving only to specific topics.
