Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

Examinar

Filtros

20261

Ajustes

Autor/a: search.filters.author.Aldas Aldas, Kevin JosephTema: search.filters.subject.FÚTBOL

Resultados de la búsqueda

Mostrando 1 - 1 de 1
  • Miniatura
    Item type:Ítem,
    Percepción de contenidos digitales de la página de Facebook del canal del fútbol durante las transmisiones de la selección ecuatoriana en las eliminatorias mundialistas 2026
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2026-07-10)
    Aldas Aldas, Kevin Joseph
    ;
    Viteri Torres, Walter Francisco
    This research analyzes the content of the official Facebook page of the Ecuadorian national football team during the 2026 World Cup qualifiers and the perception this content has among users who consume the streaming service. It investigates how the audience perceives the different types of sports content published on this page, as well as the structure of the posts, the text, the information used, and the images that are key to the reaction and interaction of people interested in learning more about the page and what is happening with the Ecuadorian national football team. This study uses communication theories such as mass communication theory, transmedia storytelling, social networks and audience participation, and cultural industries, since new forms of communication and emerging digital media reflect a new way in which users perceive and experience emotions through the digital media interface. A quantitative approach was used, as well as content analysis with an interpretive paradigm, which revealed how the poor broadcasts of the football channel during matches of the Ecuadorian national football team during the 2026 qualifiers contributed to the majority of its users' dissatisfaction.