Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

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Tipo de acceso: Acceso abiertoTema: search.filters.subject.TIKTOK

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    Item type:Ítem,
    Emociones y viralidad: estrategias de creadores de contenido en Tiktok
    (Universidad Técnica de Ambato, Facultad de Jurisprudenca y Ciencias Sociales, Carrera de Comunicaciòn, 2025-07-31)
    Macías Carrasco, Ariana Elizabeth
    ;
    Vayas Ruiz, Eliza Carolina
    Society, in its accelerated evolution, is currently in the moments in direct contact with the use and management of communication and information technologies in all areas; one of the aspects is the access and consumption of platforms (social networks), that occupy a significant amount of time and resources of children, teenagers, and adults; this study refers to the research on a specific social network (TikTok) based on the impact it generates on its users; sets as a general objective: Identify emotions and virality as well as the strategies of content creators on TikTok; to achieve the proposed objective uses a methodology with a quantitative approach, using information gathering instruments, surveys to collect data from audiences and content creators on TikTok, in order to obtain a broad and representative view of the perceptions and emotional reactions of users. From a sample of 384 users they were divided into two age groups, 18 to 24 years old and 25 to 30 years old, using statistical tools, the data means were established, the correlation between the variables analyzed, the perception of the content creators who follow, frequency of access and the impact generated by the content they visit. The results show that there is no significant difference between the impact of TikTok on the target audience of the two age groups there is a correlation between the emotions analyzed, virality and the strategies of content creators.