Jurisprudencia y Ciencias Sociales

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/892

Examinar

Filtros

2019 - 20203

Ajustes

Tipo de acceso: Acceso abiertoTema: search.filters.subject.SEXISMO

Resultados de la búsqueda

Mostrando 1 - 3 de 3
  • Miniatura
    Item type:Ítem,
    Ley orgánica de comunicación y sexismo publicitario hacia la mujer en la televisión ecuatoriana
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2020-11)
    Villacís Aldaz, Evelyn Gissela
    ;
    Gamboa Orozco, Luis
    This thesis consists of an analysis and study of the Law of Communication and its compliance based exclusively on sexism towards women in the advertising of our country. The central objective is to demonstrate whether the Organic Law on Communication in advertising transmitted by Ecuadorian television with respect to women is being violated, and through the results obtained to provide relevant research information in order to contribute through the present, citizen participation and critical awareness, based on respect for human dignity, as is the case with the dissemination of audiovisual content, specifically advertising, which has allowed access to sometimes unrealistic, inadequate and superficial information, assuming sexist tendencies, which show and strengthen the image of a woman with characteristics that do not necessarily correspond to the reality of most women and above all assuming roles of little political, economic and educational value. To achieve the above, information was collected based on a sample of convenience, because seven main channels were chosen that are broadcast at the national level, without difficulty, because the spots broadcast on television Ecuadorian have been recorded in a systematic way according to a specific schedule and day for each channel. After mentioning this, the samples of the seven television channels were Ecuavisa, RTS, TC televisión, Teleamazonas, Ecuador TV, Canal Uno, Gamavisión, Ecuador's main channels. In this part of the research, after conducting the study of the spots of the channels selected for the collection of information material and personal selection by the character that follows this research, according to the results obtained, the spots advertising have a notorious sexist tendency. Therefore, the breach of the Organic Law of Communication is evident, specifically with articles concerning the laws of gender-based violence and advertising sexism. It is recommended to make a decalogue of good practices for non-sexist advertising, creating a guide and suggestion that seeks to raise awareness about the impact that mass messages can have on society
  • Miniatura
    Item type:Ítem,
    Análisis sobre el uso del sexismo linguistico en la información de la sección La Patrulla del medio impreso el Ambateño
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Posgrado, Maestría en Comunicación, Desarrollo y Cambio Social, 2019-06)
    Pozo Rodríguez, Andrea Lissette
    ;
    Vayas Ruíz, Eliza Carolina
    The human being is an entity capable of communicating and interacting being part of the causes and effects of society, for which humanity has seen the need to create an effective system of transmission of knowledge such as language, which not only serves as an entity of communication and transmission of information, but also through it human beings interpret the reality that surrounds them. In the use of language is the starting point to determine the thinking of people and what can generate the formation of gender stereotypes, therefore, the language is not sexist, as it has masculine, feminine and neutral, however, people are those who give it a sexist use. This contribution exhibits, in part, a reality about the use of sexist language that exists in print media and its relationship with the difficulties of generating an inclusive language by communication professionals. It gathers interesting criteria on topics inherent to language and gender, which point to an adequate use of language with different writing strategies that do not affect the traditional journalistic writing system, with which stereotypes, generics, marked forms of androcentrism and concealment of women can be reduced, among other aspects that generate sexist language, and thus comply with the precept established in the Constitution that dictates equality of opportunity for women and men. The journalistic notes of the La Patrulla section of the newspaper El Ambateño were identified, based on a quantitative analysis obtained from a bibliographic analysis and compilation. The purpose was to analyze and know the incidence of the use of sexist language in the printed media as a reference of the traditional media. From these results are concluded certain recommendations that give way to the proposal and that aspires to become a research tool for future analysis of the use of sexist language. Among what stands out as a fundamental point within these actions is the methodological model for case studies in texts, which aims to provide a series of steps to follow in an organized and systematic way that reflect the analysis of the text chosen by the researcher.
  • Miniatura
    Item type:Ítem,
    Roles de Género y resililencia de los estudiantes de la Facultad de Jurisprudencia y Ciencias Sociales de la Unviversidad Técnica de Ambato
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Trabajo Social, 2019-05)
    Valdiviezo Sigcha, Jessica Jhoanna
    ;
    Balseca Basantes, Jeanneth Elizabeth
    The research aims to determine how gender roles affect the resilience of students of the Faculty of Jurisprudence and Social Sciences of the Technical University of Ambato, where the main problem is the inequality in the distribution of assigned tasks according to the gender role; it emerges by cultural, family or religious stereotypes, manifesting from generation to generation, since men and women have been forced to assume activities that society has imposed. The action of the Social Worker is of great importance to lead to the mitigation of social problems, assuming his role with responsibility and professional ethics. This research was based on the collection of information, through reliable sources through scientific research, digital journals, etc., as well as various methods such as observation, surveys and the systematization of information. The general objective was to determine the incidence of the role of gender in the resilience of the students of the Faculty of Jurisprudence and Social Sciences of the Technical University of Ambato. Also in the study, a sampling of 280 students of said faculty was used. The results determined that there is an incidence of gender roles in the resilience of students of the Faculty of Jurisprudence and Social Sciences of the Technical University of Ambato, concluding that the population under study has a high level of resilience, this is due to the sexist attitudes. This problem was verified through analysis, instruments and calculation of the Spearman correlation coefficient. The proposal that was generated after the investigation was the elaboration of a "Plan of Gender Equality", addressed to the students of the Faculty of Jurisprudence and Social Sciences, in order to execute programs and activities to prevent the sexist attitude and improve gender equity.